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Pump Up The Volume
Scott Hanson | July 5, 2018
Have you noticed that you can watch and hear the latest news, weather and other information at the gas pump? This is known as targeted messaging.
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Insert Coin Here: The Newest Way to Purchase a Vehicle
Kelsey Makings | June 27, 2018
So imagine this: You walk up to a shiny new vending machine and insert your coin. You carefully select your order and instead of Sun Chips or a soda, out pops a car. Yes, a CAR. It’s a Phoenix-based company called Carvana and it’s a complete game changer. Why? First, there are no middlemen. Cutting […]
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What is Thought Leadership?
Alison Bailin | June 26, 2018
If you are in public relations, or work with a public relations team on behalf of your brand or business, you’ve probably heard the term “thought leadership” a time or two.
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What’s A-hed?
Scott Hanson | June 21, 2018
Russell Adams wrote an article nearly six years ago that has turned into the blockbuster movie “Tag.” Why was the Wall Street Journal even writing an article about this?
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How Powerful Is The Written Word?
Scott Hanson | June 19, 2018
Harvey Mackay leads by example, which is just as important as the written words that support it. He has always backed-up his relationships with meaningful action, even when it is the recommendation of a good physical therapist.
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Introducing…IHOb
Grace Flemer | June 15, 2018
The restaurant previously known as IHOP, took the Internet by storm on Monday, June 11th when they announced on Twitter that they were now officially known as the International House of Burgers. Does IHOb really want to completely lose their reputation as a breakfast restaurant? I don’t think so. This marketing strategy is an attempt […]
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Datelines in Public Relations Writing
Alison Bailin | May 31, 2018
The correct way to write a dateline.
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Was ABC’s Decision to Cancel Roseanne the Right One?
Abbie Fink | May 30, 2018
Read today's blog post about ABC's cancellation of the popular reboot of Roseanne this week after a controversial tweet sent out by the actress.
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What Is A Calendar Listing?
Alison Bailin | May 24, 2018
Each month, we are sharing the 411 on some of the most oft-used tactics in our PR toolboxes. Today’s lesson is on the calendar listing.
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The No-Policy Policy
Abbie Fink | May 23, 2018
Like most offices, HMA Public Relations has a few rules and procedures... those that are outlined in our handbook and those that we’ve created over time.
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How To Justify Tradition
Scott Hanson | May 22, 2018
The Kentucky Derby, the Preakness and the Belmont Stakes are steeped in their own traditions, setting a cultural tone for the entire sport. Learn more about them here!
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The Royal Treatment
Abbie Fink | May 16, 2018
Abbie has Royal Wedding fever with the approaching nuptials of Prince Harry and Meghan Markle and she plans on being one of the wedding's 3 billion viewers!
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