Pump Up The Volume

targetsWe have become such targets for messaging that we often times become oblivious to the marketers trying to get our attention.
I fill-up my gas tank at least once a week, but it wasn’t until just the other day that I was  reminded of just one more place where we get bombarded with information – the gas pump!
This type of advertising has been around for well over 10 years.   I’ve seen it many times, but apparently had it filed away in an out-of-sight, out-of-mind memory bank.  Maybe I had a flashback to a Candid Camera episode in which a person on the gas pump’s screen had an interactive conversation with the customer. Or maybe the place I usually purchase gas doesn’t have the high-tech communicative gas pumps.  Or maybe it was so quiet that my brain searched to fill the sound void.  Or maybe I was attentive because I was getting a 20-cents per gallon discount.
But for whatever reason, I realized that I was watching and hearing the latest news, weather and other information coming from the gas pump.   Got me.
And yes, I’d like the receipt.

Written by
at Jul 5, 2018

Share this article