We have become such targets for messaging that we often times become oblivious to the marketers trying to get our attention.
I fill-up my gas tank at least once a week, but it wasn’t until just the other day that I was reminded of just one more place where we get bombarded with information – the gas pump!
This type of advertising has been around for well over 10 years. I’ve seen it many times, but apparently had it filed away in an out-of-sight, out-of-mind memory bank. Maybe I had a flashback to a Candid Camera episode in which a person on the gas pump’s screen had an interactive conversation with the customer. Or maybe the place I usually purchase gas doesn’t have the high-tech communicative gas pumps. Or maybe it was so quiet that my brain searched to fill the sound void. Or maybe I was attentive because I was getting a 20-cents per gallon discount.
But for whatever reason, I realized that I was watching and hearing the latest news, weather and other information coming from the gas pump. Got me.
And yes, I’d like the receipt.