Our Blog

Where Is The Qualified Workforce?

Where Is The Qualified Workforce?

 |  Mar 14, 2018

Our work with communities and associations in the economic development realm expose us to a lot of information related to why businesses want to relocate to Arizona. In Arizona, many of those educated and available workers are coming from one of four places.

READ MORE
Do PR People Have a Side Hustle?

Do PR People Have a Side Hustle?

 |  Mar 9, 2018

Alison came across a story in the New York Post about “the side hustle." Of course, it focused on how more than 50% of Millennials are the ones doing the side hustling. But here is the thing: every member of our office, which includes a borderline Baby Boomer, a Gen Xer and two Oregon Trailers has a side hustle (or two).

READ MORE
What is a Ghostwriter?

What is a Ghostwriter?

 |  Mar 7, 2018

As public relations professionals, we spend a tremendous amount of our workday in front of the keyboard. This includes writing news releases, drafting talking points, speeches for key executives, memos to employees, etc.  And more often than not, these communications pieces are written on behalf of someone else.

READ MORE
What Makes a Leader?

What Makes a Leader?

 |  Feb 28, 2018

According to Pat Williams, co-founder of the Orlando Magic (yes, he drafted Shaq), there are seven basic traits that make up a great leader.

READ MORE
Frequently Asked Questions about Public Relations

Frequently Asked Questions about Public Relations

 |  Feb 22, 2018

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.

READ MORE
Effective Communications Post-Launch

Effective Communications Post-Launch

 |  Feb 16, 2018

Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]

READ MORE
Is the Customer Always Right?

Is the Customer Always Right?

 |  Feb 9, 2018

When it comes to bad Yelp reviews, there is a proper way to respond to them and utilize the information to make the experience better for everyone. [Click below for more]

READ MORE
State of the Public Relations Industry

State of the Public Relations Industry

 |  Jan 31, 2018

Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. [Click below for more]

READ MORE
What, No Clydesdales?

What, No Clydesdales?

 |  Jan 30, 2018

You heard it right; there will be no Clydesdales in this year's Budweiser Super Bowl ad. Instead, the company is taking a philanthropic turn. [Click below for more]

READ MORE
Warning: Don’t eat that Tide Pod

Warning: Don’t eat that Tide Pod

 |  Jan 26, 2018

In light of the crazy Tide Pod Challenge epidemic, communicators are wondering if over-communicating needs to be the new communicating. [Click below for more]

READ MORE
Advertorials Are Not Dead

Advertorials Are Not Dead

 |  Jan 23, 2018

Advertorials are definitely not dead. Obituaries are essentially advertorials in that you have to pay for their placement and now they're larger than life! [Click below for more]

READ MORE
Should a brand take a stand on sensitive topics?

Should a brand take a stand on sensitive topics?

 |  Jan 18, 2018

A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. [Click below for more]

READ MORE
1 2 7 8 9 10 11 12 13 14 15