Our Blog
FILTER BY CATEGORY
Is it Possible To Undress For Success?
Scott Hanson | July 17, 2018
Dressing appropriately for business meetings is imperative. Our rule of thumb is “you should be dressed the same as the others in the meeting,” whether it’s a suit, dress or something a bit more casual. TV Anchors Dressed To Impress When we watch the news, the anchors are in suits and dresses. Tuxedos and formal […]
READ MORE
Pancakes or Burgers?
Grace Flemer | July 12, 2018
If you read my blog post from a few weeks back, I discussed the social media uproar and dramatic announcement behind IHOP’s name change. The “b” in IHOb stood for “burgers” – an attempt from the restaurant chain to boost their lunch and dinner sales. Little did the world know, but this marketing team had […]
READ MORE
The Secret to Upper Management Success
Alison Bailin | July 11, 2018
What is the secret to upper management success?
READ MORE
Pump Up The Volume
Scott Hanson | July 5, 2018
Have you noticed that you can watch and hear the latest news, weather and other information at the gas pump? This is known as targeted messaging.
READ MORE
Insert Coin Here: The Newest Way to Purchase a Vehicle
Kelsey Makings | June 27, 2018
So imagine this: You walk up to a shiny new vending machine and insert your coin. You carefully select your order and instead of Sun Chips or a soda, out pops a car. Yes, a CAR. It’s a Phoenix-based company called Carvana and it’s a complete game changer. Why? First, there are no middlemen. Cutting […]
READ MORE
What is Thought Leadership?
Alison Bailin | June 26, 2018
If you are in public relations, or work with a public relations team on behalf of your brand or business, you’ve probably heard the term “thought leadership” a time or two.
READ MORE
What’s A-hed?
Scott Hanson | June 21, 2018
Russell Adams wrote an article nearly six years ago that has turned into the blockbuster movie “Tag.” Why was the Wall Street Journal even writing an article about this?
READ MORE
How Powerful Is The Written Word?
Scott Hanson | June 19, 2018
Harvey Mackay leads by example, which is just as important as the written words that support it. He has always backed-up his relationships with meaningful action, even when it is the recommendation of a good physical therapist.
READ MORE
Introducing…IHOb
Grace Flemer | June 15, 2018
The restaurant previously known as IHOP, took the Internet by storm on Monday, June 11th when they announced on Twitter that they were now officially known as the International House of Burgers. Does IHOb really want to completely lose their reputation as a breakfast restaurant? I don’t think so. This marketing strategy is an attempt […]
READ MORE
Datelines in Public Relations Writing
Alison Bailin | May 31, 2018
The correct way to write a dateline.
READ MORE
Was ABC’s Decision to Cancel Roseanne the Right One?
Abbie Fink | May 30, 2018
Read today's blog post about ABC's cancellation of the popular reboot of Roseanne this week after a controversial tweet sent out by the actress.
READ MORE
What Is A Calendar Listing?
Alison Bailin | May 24, 2018
Each month, we are sharing the 411 on some of the most oft-used tactics in our PR toolboxes. Today’s lesson is on the calendar listing.
READ MORE