Our Blog

The No-Policy Policy

The No-Policy Policy

 |  May 23, 2018

Like most offices, HMA Public Relations has a few rules and procedures... those that are outlined in our handbook and those that we’ve created over time.

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How To Justify Tradition

How To Justify Tradition

 |  May 22, 2018

The Kentucky Derby, the Preakness and the Belmont Stakes are steeped in their own traditions, setting a cultural tone for the entire sport. Learn more about them here!

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The Royal Treatment

The Royal Treatment

 |  May 16, 2018

Abbie has Royal Wedding fever with the approaching nuptials of Prince Harry and Meghan Markle and she plans on being one of the wedding's 3 billion viewers!

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Is Effective Employee Communications Possible?

Is Effective Employee Communications Possible?

 |  May 10, 2018

Of course it is! But, it’s not as easy is sending an email or calling a meeting. Just because you say or type it does NOT mean they will come (or care). Our Public Relations Global Network partner Andy See of Perspective Strategies recently shared some great tips on how to use employee communication to […]

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What is a Photo Caption?

What is a Photo Caption?

 |  May 3, 2018

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.

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What Is a Story Pitch?

What Is a Story Pitch?

 |  Apr 27, 2018

One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?

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Are You a Planner?

Are You a Planner?

 |  Apr 25, 2018

If you’re in the public relations industry, you are most definitely a planner. But as most of us know, knowing how to set aside time to plan is critical in our field.

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Words to Avoid in the Office

Words to Avoid in the Office

 |  Apr 24, 2018

According to Entrepreneur magazine, the best way to improve your communications skills is to avoid certain words... plus the few that Abbie added.

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Great Conversation Starters

Great Conversation Starters

 |  Apr 13, 2018

Scott provides us with some great conversation starters to use during your next networking event, courtesy of Dave Sherman's book, Breaking the Ice.

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Podcasts for PR Pros

Podcasts for PR Pros

 |  Apr 11, 2018

As luck would have it, Bre just stumbled across a useful article on PR Daily that suggests five podcasts specifically geared towards PR pros.

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Do We Really Have a Free Press?

Do We Really Have a Free Press?

 |  Apr 5, 2018

News broke last week that Sinclair Broadcast Group had its anchors from across the country recite the same scripted anti-print media message on camera. Is this what news stations will be like going forward?

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Why You Should Script Your Presentations

Why You Should Script Your Presentations

 |  Apr 4, 2018

Having to give a speech or presentation is an anxiety-filled experience. But at some point, we’re going to have to do it. Here are some recommendations.

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