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Lessons Learned from the Olympics
Abbie Fink | Aug 8, 2024
As the Summer Olympics wind down, Abbie Fink is revisiting some of HMA's past Olympic-themed blog posts. Discover key business lessons, fun facts and more inspired by the games!
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The PR and Pickleball Connection
Justin Liggin | July 25, 2024
Just like pickleball players adapt their game, we in PR stay flexible and strategic to achieve clear goals. Read more on the pickleball and PR connection with insights on the growing game from Justin Liggin.
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Do Visuals Really Matter?
Alison Bailin | June 20, 2024
Dive into a new blog post on the impact of visuals in storytelling, as Alison Bailin shares how the stunning scenes from the U.S. Olympic swimming trials on an NFL football field kept her hooked. Read more!
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Edible Mascot Marks a New First in Marketing
Justin Liggin | Jan 3, 2024
This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!
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Why Is It Important To Get Consensus From Your Leadership?
Abbie Fink | Aug 11, 2023
As a proud alumnus of Arizona State University, Abbie Fink has cheered on the Sun Devils against their rivals for more than 40 years. Abbie shares why the team's opponents will be different next season and how this reflects the importance of consensus in this post.
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Snow-Skiing in July? The Importance of Communicating Year-Round
Scott Hanson | July 18, 2023
As desert temperatures reach near 120 degrees in Arizona, some in the southern hemisphere are out skiing for winter. Scott Hanson shares more on a recent international communications experience and discusses how the Public Relations Global Network can help you reach the world in his latest blog post.
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What Can Businesses Learn From Inside the NBA?
Alison Bailin | May 19, 2023
While the Phoenix Suns are out of the NBA Playoffs, the Inside the NBA program keeps fans tuning in to watch its superstar team. Find out what important lessons Inside the NBA can teach your business in this blog post from Alison Bailin.
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What Makes A Special Event A Home Run?
Scott Hanson | May 16, 2023
When planning and managing special events, it’s always fun to come up with something different other than a routine ribbon-cutting. Scott Hanson discusses an upcoming wedding with a unique baseball twist in his latest blog post. Read more!
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Do You Know Your Target Audience?
Scott Hanson | Apr 20, 2023
Knowing your audience is key to communicating whether it’s in a business setting, a professional speaking forum or one-on-one communication. Scott Hanson connects this to a recent baseball umpiring experience in this blog post.
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Near-Death Experience Triggers Foundation’s Growth
Scott Hanson | Jan 12, 2023
After collapsing on the field during a game and suffering cardiac arrest, Damar Hamlin of the Buffalo Bills now appears to be on the way to a healthy recovery. Find out more on how the public and the NFL responded to this and how they have provided support in this blog post from Scott Hanson.
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Check the Calendar
Scott Hanson | Sep 6, 2022
Even the big boys like the MLB and the NFL have to take into account what else is going on when they hold their games. Read more on the importance of checking the calendar in this post from Scott Hanson.
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Good Sportsmanship On-Line
Scott Hanson | Sep 1, 2022
Just as a student would respect an opponent on the field or in the debate room, the same must occur online. Read more on the importance of positive online behavior in this post from Scott Hanson.
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