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Does anyone use the phone as a phone anymore?

Does anyone use the phone as a phone anymore?

 |  Sep 13, 2019

Are phone calls becoming obsolete? Abbie sure hopes not. As a communications pro, she believes everyone should pick up the phone and have a conversation every once in a while.

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Where did you get that photo?

Where did you get that photo?

 |  Sep 12, 2019

Don't make these common mistakes public relations and marketing pros are making that are landing them in legal trouble. If you are frustrated with finding the perfect photo for your brand, we made a list of the best places to find stock photos that aren’t so stock photo-y.

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Starbucks Cancels Subscriptions

Starbucks Cancels Subscriptions

 |  Sep 6, 2019

As an avid newspaper supporter, Scott was disappointed to hear that Starbucks will quit selling hard copies of the New York Times in its stores, among other major publications. Read more about what this means for the future of the newspaper industry.

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Mega-Influencers vs. Micro-Influencers

Mega-Influencers vs. Micro-Influencers

 |  Sep 3, 2019

What does it mean to have social media influence? Autumn breaks down the difference between mega-influencers and micro-influencers.

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I’m going to take my social media strategy to the old town road

I’m going to take my social media strategy to the old town road

 |  Aug 30, 2019

Last week, we discovered that the average person uses social media almost two and a half hours every day.  So, it only makes sense to continually evaluate and improve your social media strategy to ensure you are putting out the most effective social media content for your brand. PR Daily suggests that meme marketing is […]

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Coaches need coaching, too

Coaches need coaching, too

 |  Aug 22, 2019

I recently had the opportunity to attend the annual Arizona High School Football Head Coaches pre-season meetings. Varsity high school football coaches from across the state came to learn about upcoming rule changes, the continued emphasis on sportsmanship and to get some professional development. At HMA Public Relations, we have written extensively about how important […]

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Those that do, teach

Those that do, teach

 |  Aug 21, 2019

As the school year starts back up, Abbie is getting ready to teach another class for ASU. Read more about her journey from in-person to online teaching.

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#FunFactFriday – On this day in history

#FunFactFriday – On this day in history

 |  Aug 9, 2019

For today’s #FunFactFriday we are going to take a short journey through history, so maybe I should have titled this #FlashbackFriday instead. Either way, I’m going to kick off this #FunFactFriday with a couple significant events that happened on this day (August 9) in history. On this day back in 1974, Gerald R. Ford became […]

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2019 Rocky Mountain Emmy Nominees Announced

2019 Rocky Mountain Emmy Nominees Announced

 |  Aug 7, 2019

The 2019 Rocky Mountain Emmy nominees have been announced, including an HMA client segment that has been nominated in two categories. Check out who else is on the list.

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When should a company rebrand?

When should a company rebrand?

 |  July 31, 2019

Over the past few years, we have seen brands like Dunkin’ Donuts become Dunkin’, Jamba Juice become Jamba and IHOP’s infamous temporary name change to IHOB (we all remember the social media uproar). These name changes pose the question of “When or why a company should rebrand?” Often times we see a brand wanting to […]

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Homegrown Giveaway

Homegrown Giveaway

 |  July 30, 2019

The Arizona Diamondbacks are giving “snow globes” away at this Saturday’s game against the Washington Nationals - with a twist.

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Like father, like daughter

Like father, like daughter

 |  July 26, 2019

Now that my parents are empty nesters, a lot of time has been dedicated to decluttering our house and prepping my parents for the eventual downsize they will make away from my childhood home. Along with the years of mile-long CVS receipts and unused coupons we saved, we have stumbled across countless childhood memories – […]

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