Our Blog

Influencer Marketing 101 – Making Powerful Connections

Influencer Marketing 101 – Making Powerful Connections

 |  Sep 22, 2017

The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie Marlark, senior director of research for Allison+Partners. When it comes to influencer marketing, their presentation was an overview of how influencers can make a difference for brands, nonprofits and […]

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PRSA Phoenix – End of Summer Fling!

PRSA Phoenix – End of Summer Fling!

 |  Aug 17, 2017

On Tuesday, members of PRSA Phoenix gathered at The Herb Box in Old Town Scottsdale to ring in the end of summer with some tasty drinks, scrumptious apps and lots of laughs! [Click below for more]

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I’ve Been a Member of the Club for 30 Years

I’ve Been a Member of the Club for 30 Years

 |  Aug 1, 2017

Today marks Abbie Fink's 30th anniversary as a member of the Public Relations Society of America! [Click below for more]

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What's in a Name?

What's in a Name?

 |  July 27, 2017

Time, Inc. recently announced that it is considering a name change as part of its re-branding effort.  Senior executives say the move would be a marketing strategy “intended to reposition the publisher as a modern media company with growing digital and video ventures.”

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Measurement Demystified Recap

Measurement Demystified Recap

 |  June 28, 2017

Sara "attended" a virtual summit recently called "Measurement Demystified." Three presenters talked about how to get the most out of social analytics. [Click below for more]

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Trap of Complacency

Trap of Complacency

 |  June 22, 2017

Don't fall into the trap of complacency. Whether you're climbing Mount Everest or your thinking strategically for a client. There's always another summit. [Click below for more]

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Advice from the Climb

Advice from the Climb

 |  June 16, 2017

You need an "adventure attitude" both in work and in life. John Amatt, who climbed Mount Everest, knows all about this attitude and how to reach it. [Click below for more]

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PRSA Phoenix Media Happy Hour Recap

PRSA Phoenix Media Happy Hour Recap

 |  June 15, 2017

The last PRSA Phoenix Media Happy Hour was full of great conversation, fast thinking and a lot of laughter, thanks to our incredible panelists. We all left with a little more know-how than what we came with--which is always the point! [Click below for more]

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PRSA New Pros: Landing That Dream Job Recap

PRSA New Pros: Landing That Dream Job Recap

 |  June 9, 2017

At the latest PRSA Phoenix New Pros event, there were three PR professionals with varying backgrounds talking all about how to get your dream job. [Click below for more]

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How Not to Cold Call

How Not to Cold Call

 |  May 16, 2017

If you're going to cold call about a job, we suggest you do it differently than this guy did... [Click below for more]

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2017 Rocky Mountain Emmy Silver Circle Inductees

2017 Rocky Mountain Emmy Silver Circle Inductees

 |  May 15, 2017

The Rocky Mountain Emmy Silver Circle inductees are here! [Click below for more]

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What’s Your Story?

What’s Your Story?

 |  May 12, 2017

One of the first sessions at the PRSA Counselors Academy conference this year was a storybranding survey identifying your leadership strengths and weaknesses...so, what's yours? [Click below for more]

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