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10 Management Tips for Great Leaders
Abbie Fink | Dec 23, 2015
I was scrolling through my LinkedIn feed this week and someone had posted this great infographic. I wanted to share it but forgot to note the name of the person that posted it. I did a quick Google search and it seems that dozens of people have posted it, some as far back as 2014. […]
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What Makes a Good Employee?
Abbie Fink | Nov 4, 2015
I was one of the speakers at the North Carolina PRSA seminar a couple weeks ago. I talked about building an authentic workplace. It was a great session and I enjoyed pulling the information together to present. Following me on the agenda was Tom Hoog. Tom’s kind of a big deal. He’s had a much-storied […]
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Mass Pitching: Smart Strategy or Massive Mistake?
Kelly Potts | Feb 20, 2015
Yesterday, Shelby and I signed on to Iris PR‘s webinar, Mass Pitching: Smart Strategy or Massive Mistake? The webinar was moderated by Aly Saxe, with Iris PR and included a panel of PR pros: Melissa DiGianfilippo, with Serendipit Consulting, Laura Petrolino with Arment Dietrich and HMA’s own Abbie Fink. The webinar was focused on the […]
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All I Really Need to Know I Learned from Abbie
Alison Bailin | Oct 17, 2014
For more than a decade, Abbie had that “All I Really Need to Know I Learned in Kindergarten” poster hanging in her office. So, it made sense to title this very special post “All I Really Need to Know I learned from Abbie.” Why, you ask? Unless you are living under a rock, you know […]
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Steve McKee’s Power Branding to close out 2014 Counselors Academy Conference
Abbie Fink | Mar 14, 2014
I’ve known Steve McKee for a very long time. I was new in my career, working at another PR agency in Phoenix, and he was an account executive at one of the local advertising agencies. We shared a client. Little did I know then that as our careers advanced and he would leave the market […]
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Get Wack(er)ed Out with Us!
Alison Bailin | Apr 11, 2013
As most of you know, the team at HMA has been working hard to help plan and promote the PRSA Western District Conference, which is coming to the Valley for the first time in decades next week. In fact, our own Abbie S. Fink is co-chair of the whole kitten caboodle with PR buddy, Michelle […]
READ MOREMedia Training Outliers
Alison Bailin | Jan 10, 2013
As most of you know, Abbie was recently featured on ESPN! Her insight was brilliant – focused on how those “boring” sound bites from athletes are really just them hitting their message points in sometimes-emotional moments. If you missed it, click here. Anyhow, I agree with her concepts wholeheartedly, especially today with morality and social […]
READ MORE#MediaMonday – Rocky Mountain Emmys
Alison Bailin | Oct 8, 2012
This past weekend was a special one for Arizona’s broadcast media as its best and brightest in television production, talent, direction and camera work were honored at the 35th Annual Rocky Mountain Emmy Awards. Some great friends and colleagues were honored during the event, including 12 News for Station Excellence, 3TV for Feature […]
READ MORE10 Great Careers for Women Who Want a Life
Abbie Fink | Jan 6, 2012
I spent the extra couple days of the New Year’s weekend getting caught up on my magazine reading. Some local stuff (Jewish News of Greater Phoenix) mindless stuff (Entertainment Weekly), some business stuff (Inc., Fast Company) and some stuff in-between (Oprah, More). Flipping through the November issue of More (ok, I know I’m behind) I […]
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“What is…Wednesday” – What is Public Relations? My Mom’s Take
Abbie Fink | Sep 14, 2011
Now I know all of us in public relations have tried for our entire careers to explain what it is we do. And if you are like me, you’ve always been sure your parents really have no clue, “but as long as you’re happy, we’re happy.” Right? We were in Minneapolis for a family wedding. […]
READ MOREBook Review – UnMarketing
Abbie Fink | Mar 3, 2011
Scott Stratten was one of the first people I started following on Twitter. He signed up in April 2008; I got on in December 2008. One of the first posts I saw was a friendly reminder to engage with people on Twitter and to not just use it as a place to promote yourself. Then […]
READ MOREBook Review – Perfect Pitch
HMA Public Relations | June 30, 2009
I sent out a request a few weeks back on twitter looking for suggestions for the next HMA book club. Several responded, and I selected Perfect Pitch by Jon Steel. One, because it talked about winning new business, which right now all of us in the professional services world are interested in, but also because […]
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