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Celebrating Diversity in Public Relations

Celebrating Diversity in Public Relations

 |  Feb 21, 2017

We've known Debra A. Miller, Ed.D., APR, for a couple of years and have been proud to call her a friend as well as a colleague. Today we recognize diversity in PR as we celebrate Black History Month this February. [Click below for more]

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Planning for Public Relations

Planning for Public Relations

 |  Feb 10, 2017

Yesterday, Rachel attended a breakfast event that was hosted by Accelerent and featured Hyrum W. Smith, creator of the Franklin Day Planner. One thing that Smith said that really stuck out to Rachel was that everyone should take 10-15 minutes every day to formally plan their day. But is this possible for PR pros to do? [Click below for more]

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Honored to Serve

Honored to Serve

 |  Oct 25, 2016

Abbie was the recipient of the Patrick Jackson Award for Distinguished Service to PRSA, presented at the PRSA International Conference in Indianapolis on Monday. She was unable to attend so I accepted the award on her behalf. Here is the speech she would have given. [Click below for more]

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Friday Edition of #MediaMonday – What’s New With Catherine Anaya

Friday Edition of #MediaMonday – What’s New With Catherine Anaya

 |  Aug 26, 2016

We featured Catherine Anaya back in April 2010 when she was full time into her anchoring career at CBS 5 News and very active in the local community. And then life happened. And Catherine made the decision to step down from the anchor desk and focus on her family. But that didn’t mean she gave up on her career, it simply meant that she re-prioritized things. And lucky for us, that means that we’re going to see her on the air again, as host of a new program on AZTV. in honor of her new gig, we update our initial profile on Catherine, available in the link. Enjoy!

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#BookClub – Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company , Part 4 – Attitude and Gratitude

#BookClub – Alignment for Success: Bringing Out the Best in Yourself, Your Teams, and Your Company , Part 4 – Attitude and Gratitude

 |  July 20, 2016

When we find ourselves in conflict with another person, it becomes especially important to maintain a sense of gratitude about them and their contributions. When you find yourself facing unexpected distractions and challenges, remain grateful for them. That’s the advice from Katherine Halpin in her book Alignment for Success.

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10 Management Tips for Great Leaders

10 Management Tips for Great Leaders

 |  Dec 23, 2015

I was scrolling through my LinkedIn feed this week and someone had posted this great infographic.  I wanted to share it but forgot to note the name of the person that posted it.  I did a quick Google search and it seems that dozens of people have posted it, some as far back as 2014.  […]

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What Makes a Good Employee?

What Makes a Good Employee?

 |  Nov 4, 2015

I was one of the speakers at the North Carolina PRSA seminar a couple weeks ago.  I talked about building an authentic workplace.  It was a great session and I enjoyed pulling the information together to present. Following me on the agenda was Tom Hoog.  Tom’s kind of a big deal.  He’s had a much-storied […]

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Mass Pitching: Smart Strategy or Massive Mistake?

Mass Pitching: Smart Strategy or Massive Mistake?

 |  Feb 20, 2015

Yesterday, Shelby and I signed on to Iris PR‘s webinar, Mass Pitching: Smart Strategy or Massive Mistake? The webinar was moderated by Aly Saxe, with Iris PR and included a panel of PR pros: Melissa DiGianfilippo, with Serendipit Consulting, Laura Petrolino with Arment Dietrich and HMA’s own Abbie Fink. The webinar was focused on the […]

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All I Really Need to Know I Learned from Abbie

All I Really Need to Know I Learned from Abbie

 |  Oct 17, 2014

For more than a decade, Abbie had that “All I Really Need to Know I Learned in Kindergarten” poster hanging in her office. So, it made sense to title this very special post “All I Really Need to Know I learned from Abbie.” Why, you ask? Unless you are living under a rock, you know […]

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Steve McKee’s Power Branding to close out 2014 Counselors Academy Conference

Steve McKee’s Power Branding to close out 2014 Counselors Academy Conference

 |  Mar 14, 2014

I’ve known Steve McKee for a very long time.  I was new in my career, working at another PR agency in Phoenix, and he was an account executive at one of the local advertising agencies.  We shared a client.  Little did I know then that as our careers advanced and he would leave the market […]

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Get Wack(er)ed Out with Us!

Get Wack(er)ed Out with Us!

 |  Apr 11, 2013

As most of you know, the team at HMA has been working hard to help plan and promote the PRSA Western District Conference, which is coming to the Valley for the first time in decades next week. In fact, our own Abbie S. Fink is co-chair of the whole kitten caboodle with PR buddy, Michelle […]

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Media Training Outliers

 |  Jan 10, 2013

As most of you know, Abbie was recently featured on ESPN! Her insight was brilliant – focused on how those “boring” sound bites from athletes are really just them hitting their message points in sometimes-emotional moments. If you missed it, click here. Anyhow, I agree with her concepts wholeheartedly, especially today with morality and social […]

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