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Influencer Marketing 101 – Making Powerful Connections
Rachel Brockway | Sep 22, 2017
The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie Marlark, senior director of research for Allison+Partners. When it comes to influencer marketing, their presentation was an overview of how influencers can make a difference for brands, nonprofits and […]
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PRSA Phoenix – End of Summer Fling!
Breanne Krager | Aug 17, 2017
On Tuesday, members of PRSA Phoenix gathered at The Herb Box in Old Town Scottsdale to ring in the end of summer with some tasty drinks, scrumptious apps and lots of laughs! [Click below for more]
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I’ve Been a Member of the Club for 30 Years
Abbie Fink | Aug 1, 2017
Today marks Abbie Fink's 30th anniversary as a member of the Public Relations Society of America! [Click below for more]
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What's in a Name?
Abbie Fink | July 27, 2017
Time, Inc. recently announced that it is considering a name change as part of its re-branding effort. Senior executives say the move would be a marketing strategy “intended to reposition the publisher as a modern media company with growing digital and video ventures.”
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Measurement Demystified Recap
Sara Goodwin | June 28, 2017
Sara "attended" a virtual summit recently called "Measurement Demystified." Three presenters talked about how to get the most out of social analytics. [Click below for more]
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Trap of Complacency
Scott Hanson | June 22, 2017
Don't fall into the trap of complacency. Whether you're climbing Mount Everest or your thinking strategically for a client. There's always another summit. [Click below for more]
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Advice from the Climb
Alison Bailin | June 16, 2017
You need an "adventure attitude" both in work and in life. John Amatt, who climbed Mount Everest, knows all about this attitude and how to reach it. [Click below for more]
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PRSA Phoenix Media Happy Hour Recap
Sara Goodwin | June 15, 2017
The last PRSA Phoenix Media Happy Hour was full of great conversation, fast thinking and a lot of laughter, thanks to our incredible panelists. We all left with a little more know-how than what we came with--which is always the point! [Click below for more]
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PRSA New Pros: Landing That Dream Job Recap
Sara Goodwin | June 9, 2017
At the latest PRSA Phoenix New Pros event, there were three PR professionals with varying backgrounds talking all about how to get your dream job. [Click below for more]
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How Not to Cold Call
Sara Goodwin | May 16, 2017
If you're going to cold call about a job, we suggest you do it differently than this guy did... [Click below for more]
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2017 Rocky Mountain Emmy Silver Circle Inductees
Alison Bailin | May 15, 2017
The Rocky Mountain Emmy Silver Circle inductees are here! [Click below for more]
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What’s Your Story?
Abbie Fink | May 12, 2017
One of the first sessions at the PRSA Counselors Academy conference this year was a storybranding survey identifying your leadership strengths and weaknesses...so, what's yours? [Click below for more]
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