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How to Find More Creativity in your Pitch
Marissa Baker | Mar 5, 2021
How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […]
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Traffic Reports Take a Detour
Scott Hanson | Mar 2, 2021
Among the many, many changes brought on by the pandemic has been people’s commutes to-and-from work. At HMA Public Relations, commuting is a thing of the past as our staff is now working remotely. We are one example of how traffic in the Valley has changed and now, how it is reported. Each of the […]
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Have we seen the end of local news?
Abbie Fink | Aug 5, 2020
We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. Follow the link to read more about how our newsrooms have been impacted over time.
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HMA joins with other communications firms on a collaborative public health campaign effort
Abbie Fink | July 24, 2020
HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link.
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What is Media Training, the 2020 Version
Abbie Fink | May 27, 2020
The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation. The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]
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How to prepare yourself to be a virtual expert resource
Abbie Fink | Mar 17, 2020
As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.
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Why is the media important to your business?
Alison Bailin | Aug 23, 2019
Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
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PR is Alright
Scott Hanson | June 18, 2019
Movies and TV shows regularly utilize a component of public relations in their storylines. The latest example comes to us from ABC's newely canceled sitcom, The Kids are Alright.
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What is Media Training?
Alison Bailin | June 13, 2019
Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
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Big Bang Media Training
Scott Hanson | May 23, 2019
HMA Public Relations regularly provides media training sessions for our clients. Media training is designed to help you work with the media instead of against them. These sessions include information regarding the media, what makes a good story and how to be a reliable resource for a reporter. In addition, these seminars often provide on-camera […]
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What is a media list?
Alison Bailin | Feb 26, 2019
In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of our favorite public relations tactics. (If you missed any, all are available below.) Today, we explore the media list. A media list is essentially a database. Today, it is […]
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Trusted News Sources
Scott Hanson | Nov 15, 2018
The differences between news and opinion have been blurred for some time now. It’s imperative for astute citizens to realize the difference. News literacy is more important now than ever before. Watching and getting “news” from organizations with an overt political bent will taint the news/opinion lines. A recent survey from The Hollywood Reporter and […]
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