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Does anyone use the phone as a phone anymore?
Abbie Fink | Sep 13, 2019
Are phone calls becoming obsolete? Abbie sure hopes not. As a communications pro, she believes everyone should pick up the phone and have a conversation every once in a while.
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Where did you get that photo?
Marissa Baker | Sep 12, 2019
Don't make these common mistakes public relations and marketing pros are making that are landing them in legal trouble. If you are frustrated with finding the perfect photo for your brand, we made a list of the best places to find stock photos that aren’t so stock photo-y.
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Agency Pros Offer Advice to Young Professionals
Annelise Krafft | Sep 11, 2019
At the latest meeting for the PRSA Phoenix New Pros Mentorship Program, Annelise heard from a panel of mid-career PR agency professionals. Find out what advice they offered young PR pros.
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The Tale of Two Reputations
Scott Hanson | Sep 10, 2019
After a recent rift with Wells Fargo while trying to make change for a larger bill, Scott breaks down the importance of customer service and an example of who is doing it right.
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#MediaMonday – Mark Curtis
Alison Bailin | Sep 9, 2019
In celebration of the Rocky Mountain Emmy Awards, we're spending the next several weeks spotlighting nominees and winners from across the Valley. To kick it off is Mark Curtis of 12 News.
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Starbucks Cancels Subscriptions
Scott Hanson | Sep 6, 2019
As an avid newspaper supporter, Scott was disappointed to hear that Starbucks will quit selling hard copies of the New York Times in its stores, among other major publications. Read more about what this means for the future of the newspaper industry.
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The AP Stylebook Updates Hyphen Usage
Abbie Fink | Sep 5, 2019
The AP Stylebook is the one constant for those of us that make a living interacting with journalists. This handy guide helps us navigate through any grammatical questions to make sure everyone is on the same page.
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What is a fact sheet?
Alison Bailin | Sep 4, 2019
In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.
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Mega-Influencers vs. Micro-Influencers
Autumn Jarrett | Sep 3, 2019
What does it mean to have social media influence? Autumn breaks down the difference between mega-influencers and micro-influencers.
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I’m going to take my social media strategy to the old town road
Marissa Baker | Aug 30, 2019
Last week, we discovered that the average person uses social media almost two and a half hours every day. So, it only makes sense to continually evaluate and improve your social media strategy to ensure you are putting out the most effective social media content for your brand. PR Daily suggests that meme marketing is […]
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Use Your Heart
Autumn Jarrett | Aug 29, 2019
I am someone who is always a sucker for a heartwarming story, so when I came across this story about Orlando International Airport surprising a mom who had just dropped her daughter off at her Disney internship, I couldn’t help but smile (and maybe get a little teary-eyed). It all started when Madi tweeted the […]
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What is snackable content?
Annelise Krafft | Aug 28, 2019
Social media trends come and go, but strategies for increasing engagement have a much longer shelf life. One of my favorite strategies is “snackable content,” or bite-sized bits of information that help grab and hold the teeny tiny attention spans that fill social media. Snackable content is meant to be easily digestible, with a delicious […]
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