Our Blog
FILTER BY CATEGORY
Lessons Learned at the 2019 SPJ Valley Publicity Summit
Annelise Krafft | Oct 1, 2019
This past Saturday marked the 16th annual Valley Publicity Summit, presented by SPJ. Check out the advice Annelise got from local media pros!
READ MORE
#MediaMonday – Ali Vetnar
Scott Hanson | Sep 30, 2019
Today’s #MediaMonday comes from KTAR News reporter Ali Vetnar. Scott met Ali’s dad, Jeff, when they were kids and attended the same church.
READ MORE
‘Tis the Season for Pumpkin Spice
Autumn Jarrett | Sep 27, 2019
The change of the season has Autumn thinking about pumpkin spice and everything nice. But how can you tell if your brand over-doing it? Read more about how seasonal marketing can affect your brand this fall.
READ MORE
Confirm or not to confirm, that is the question
Abbie Fink | Sep 26, 2019
Now that we all rely on digital calendars, do you still make a point to confirm your appointments ahead of time? See how Abbie manages her confirmations.
READ MORE
Time to look at the clock… and yes, I mean TikTok
Marissa Baker | Sep 25, 2019
We already know that people are on social media to catch up on news and events, so it’s no surprise effective campaigns span multiple platforms. Thankfully, these platforms are constantly adding new features for brands and businesses to send their message with ease. But one platform, TikTok, hasn’t gained as much popularity in the PR […]
READ MORE
The ‘Gram Goes the “Book” Route
Alison Bailin | Sep 24, 2019
At long last, Instagram is allowing users to schedule posts, as Facebook has been doing for years. The announcement was made last week, and is (for now) limited to business pages.
READ MORE
#MediaMonday – León Felipe González
Annelise Krafft | Sep 23, 2019
Up next in our five-part #MediaMonday series on the Rocky Mountain Emmys is León Felipe González of Univision Arizona. Check out his story!
READ MORE
Improve your memory by learning from ‘public memory’
Marissa Baker | Sep 20, 2019
Do you ever have trouble putting a name to a face? Check out these tips from Marissa, which she recently learned at a Memory Dynamics workshop designed to help improve memory.
READ MORE
Too young for business cards?
Autumn Jarrett | Sep 19, 2019
As an ambitious 6-year-old, Autumn was already trying to climb the career ladder. Business cards were the first step. Read more!
READ MORE
Flu Season Marketing
Annelise Krafft | Sep 18, 2019
As flu season approaches, Annelise breaks down her recent experience getting a flu shot and how CVS marketed the service to her.
READ MORE
The Sport of Communicating Injuries
Scott Hanson | Sep 17, 2019
Injuries are a part of sports. Especially big-time sports. But how they are communicated is vastly different from sport-to-sport. Just this past weekend, Super Bowl-winning quarterbacks Drew Brees and Ben Roethlisberger were injured. Brees suffered a thumb injury and Roethlisberger injured his elbow. Both are scheduled for surgery. Earlier in the week, we had learned […]
READ MORE
#MediaMonday – Emma Gibson
Abbie Fink | Sep 16, 2019
Happy #MediaMonday! Today, we're introducing you to Emma Gibson, a public affairs reporter for Arizona Public Media in Tucson.
READ MORE