July 6, 2017
snap map

Snap Map

Snapchat just launched Snap Map. This new feature allows you and your friends to view each other's locations in the app. Sara thinks it's a fun idea. [Click below for more]
July 5, 2017
emergencies and social media

When Facebook Wins

Emergencies and social media...the two go hand-in-hand nowadays when it comes to sharing information, especially when there's spotty cell service. [Click below for more]
June 28, 2017
measurement demystifed

Measurement Demystified Recap

Sara "attended" a virtual summit recently called "Measurement Demystified." Three presenters talked about how to get the most out of social analytics. [Click below for more]
June 23, 2017
Social Media

PR Update on Social Media

How can you improve your social media presence? Stop making these mistakes. [Click below for more]
June 21, 2017
social media support

Social Media Support

Social media support for customers is one of the greatest things about Twitter, Instagram and Facebook! It's easier than ever for users to get answers. [Click below for more]
May 23, 2017

Snarky Public Relations

When should your brand be snarky on social media? [Click below for more]
May 19, 2017

Snapchat Copycat…Again

Will Instagram ever stop copying Snapchat? Will Sara ever stop writing about it? Right now, it looks like the answer to both of those questions is no. [Click below for more]
April 6, 2017

I Think Facebook Stories Will Fail

Facebook recently released a Stories feature, and Sara is not a fan. [Click below for more]
March 29, 2017

Twitter is a Valuable Tool for Today’s Journalists

Since the beginning, editors have been skeptical about the newsgathering function of Twitter, and rightfully so. But it has proven to be a powerful tool for today's journalists. [Click below for more]
March 24, 2017

Instagram vs. Snapchat Stories Part 2

Sara revisits the Snapchat vs. Instagram Stories debate, focusing on the major impact Insta Stories are having on branding. However, despite the success of Instagram's new features, Sara believes that Snapchat is here to stay.