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How Social Media News Consumption Impacts PR Strategy
Justin Liggin | Sep 20, 2024
Did you know that 54% of U.S. adults sometimes turn to social media for news? Discover key findings from a recent Pew Research study and learn how this data can help shape your PR strategy to effectively reach and engage your target audience. Find out more in this post from Justin Liggin.
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Is Rebranding Worth it?
Scott Hanson | Aug 17, 2023
Rebranding campaigns rely on a number of communications disciplines to execute effectively. Read more on refreshing your organization's image in this blog post from Scott Hanson.
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What is Threads?
Justin Liggin | July 6, 2023
Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.
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What Does Verification Mean on Social Media?
Justin Liggin | June 1, 2023
While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.
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Are News Organizations Departing Twitter?
Justin Liggin | Apr 19, 2023
Twitter is a few tweets less after NPR and PBS have decided to stop posting on their accounts. Find out why these organizations have left the platform in the latest blog post from Justin Liggin
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Is Twitter Still A Journalists’ Platform?
Scott Hanson | Mar 28, 2023
Despite Twitter's politicization, the platform continues to be popular for journalists. Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson.
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The Social TV Experience
Rayna Burgett | Jan 18, 2023
Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns.
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When Actions Have Costly Consequences
Abbie Fink | Dec 1, 2022
Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!
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The Rise of Social Media Subscriptions
Justin Liggin | Aug 12, 2022
Some of the biggest social media platforms in the world have introduced paid subscription options for users. Find out what's included in this post from Justin Liggin.
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What is World Social Media Day?
Scott Hanson | June 30, 2022
June 30th marks World Social Media Day, a day to recognize social media’s impact on communication and to bring the world together to celebrate it. In today's post, Scott Hanson is sharing a brief recap of social media over the years. Learn more!
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Twitter Requirements Fading?
Scott Hanson | Apr 15, 2022
With social media now in the forefront as an alternative to regular media outlets, The New York Times is encouraging its reporters to spend less time on Twitter in an attempt to prevent online harassment. Read more on this from Scott Hanson.
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Where Are You Using Hashtags?
Justin Liggin | Feb 22, 2022
Hashtags can help spread your message and boost your brand awareness. But which platforms will provide the most success for your content? Read more from Justin Liggin.
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