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Edible Mascot Marks a New First in Marketing
This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!
READ MORE#MediaMonday – Kevin Ray
This #MediaMonday features Kevin Ray, the play-by-play announcer for the Phoenix Suns and Dallas Cowboys, as well as the host of the Breakthrough Chronicles podcast. Discover Kevin's journey into the media world, read about some of the remarkable sports moments he's witnessed throughout his career, and learn some fun facts in this blog post.
READ MORE#MediaMonday – Paul Calvisi
Happy #MediaMonday! The latest feature comes to us from Paul Calvisi, a host and reporter for the Arizona Cardinals broadcast team. Meet Paul, find out what brought him to the NFL and learn more about some of the notable stories he has covered over the years from Pat Tillman's career to the Cardinals' 2008 Super Bowl run. Check it out!
READ MORE#MediaMonday – Craig Fouhy
ABC15 Sports Director Craig Fouhy is the latest feature in our #MediaMonday series! Read more about the three-time Emmy Award winner who has been at the station for nearly 25 years in this post.
READ MOREWhy Is It Important To Get Consensus From Your Leadership?
As a proud alumnus of Arizona State University, Abbie Fink has cheered on the Sun Devils against their rivals for more than 40 years. Abbie shares why the team's opponents will be different next season and how this reflects the importance of consensus in this post.
READ MORE#MediaMonday – Van Tate
This #MediaMonday feature comes to us from KRQE in Albuquerque, N.M., where Van Tate has been covering New Mexico sports for the last 30 years. Read more on how Van got into journalism at a young age, the stars he has interviewed and how he will be honored for his work in this post.
READ MORESnow-Skiing in July? The Importance of Communicating Year-Round
As desert temperatures reach near 120 degrees in Arizona, some in the southern hemisphere are out skiing for winter. Scott Hanson shares more on a recent international communications experience and discusses how the Public Relations Global Network can help you reach the world in his latest blog post.
READ MOREWhat Can Businesses Learn From Inside the NBA?
While the Phoenix Suns are out of the NBA Playoffs, the Inside the NBA program keeps fans tuning in to watch its superstar team. Find out what important lessons Inside the NBA can teach your business in this blog post from Alison Bailin.
READ MOREWhat Makes A Special Event A Home Run?
When planning and managing special events, it’s always fun to come up with something different other than a routine ribbon-cutting. Scott Hanson discusses an upcoming wedding with a unique baseball twist in his latest blog post. Read more!
READ MOREDo You Know Your Target Audience?
Knowing your audience is key to communicating whether it’s in a business setting, a professional speaking forum or one-on-one communication. Scott Hanson connects this to a recent baseball umpiring experience in this blog post.
READ MORENear-Death Experience Triggers Foundation’s Growth
After collapsing on the field during a game and suffering cardiac arrest, Damar Hamlin of the Buffalo Bills now appears to be on the way to a healthy recovery. Find out more on how the public and the NFL responded to this and how they have provided support in this blog post from Scott Hanson.
READ MORECheck the Calendar
Even the big boys like the MLB and the NFL have to take into account what else is going on when they hold their games. Read more on the importance of checking the calendar in this post from Scott Hanson.
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