September 19, 2017

More Direct Connections Expected During NFL Season

At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy.  […]
November 6, 2015

(Suns)Light at the End of the Bad PR Tunnel

As a lifetime @Suns fan, the past five years have been a nightmare. Watching our team sink in the standings has been bad enough, but watching […]
February 5, 2013

Octagon-like endorsement

The Twitterverse has grown far and wide.  It has become a mainstay for virtually all walks of life.  Twitter has become particularly entrenched in sports. The […]
June 25, 2012

#MediaMonday – Social Media's Greatest Show on Court

      Katie, HMA intern and NBA basketball know-it-all (or at least I like to think so) here, back and talking to you about all […]
October 28, 2011

Naming Rights Are A Big Deal

Naming rights associated with stadiums, fields and other sports venues began in 1912 with a real estate company in Boston, Fenway Realty, securing a deal to […]
October 6, 2011

Lessons in Sports: Water Skiing vs. PR

After getting back from a recent five-day trip to Lake Powell where we lounged on a houseboat, explored the canyons and partook in our fair share […]
August 18, 2011

Team Sports = Job Qualification

The onset of the new school year brings us a whole new crop of freshmen entering the high school sports scene. For those talented and fortunate […]
August 15, 2011

#MediaMonday – Peter Madrid

At HMA, we are all about chatting people up. So much so, that each week we devote one blog to chatting up a member of the […]