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What is a fact sheet?
In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.
READ MOREMega-Influencers vs. Micro-Influencers
What does it mean to have social media influence? Autumn breaks down the difference between mega-influencers and micro-influencers.
READ MOREWhere do clients come from?
Public relations agencies rely on a steady stream of new clients; but where do they come from? Scott shares what he learned at a recent AAED luncheon about employment sectors in Arizona, that also double as PR hot spots.
READ MOREWhy is the media important to your business?
Do you know how media impacts your business? Find out what Alison and Abbie think about the importance of media in the world of marketing communications.
READ MOREHow do you use public relations in your daily life?
Many people use public relations principles in their daily life but probably aren’t even aware of it. For instance, when posting a photo to Instagram or telling Facebook ‘what’s on your mind,’ you are giving yourself more exposure to the people that follow you. As I close in on the first month of my internship […]
READ MOREWhat role does Facebook play in workplace friendships?
Are you friends with your coworkers or employees on Facebook? A recent study by the Institute for Public Relations found that being friends on Facebook helps strengthen relationships at work. Read more!
READ MORESmall town crisis communications
Recently, I went on a family trip to Carlsbad, Calif.; a charming little town my family has visited annually since I was a kid. While exploring our favorite nostalgic shops and local haunts, we found ourselves at the most popular breakfast stop in town. While enjoying breakfast at the newspaper-themed café – which included three […]
READ MORE#FunFactFriday – On this day in history
For today’s #FunFactFriday we are going to take a short journey through history, so maybe I should have titled this #FlashbackFriday instead. Either way, I’m going to kick off this #FunFactFriday with a couple significant events that happened on this day (August 9) in history. On this day back in 1974, Gerald R. Ford became […]
READ MOREWhat is a contact report?
Alison shares her PR expertise by taking us through the PR Toolbox, this time explaining the contact report.
READ MOREIntro to Marissa
Hi everyone! My name is Marissa Baker and I am joining the team at HMA as an intern. I’m excited to share my thoughts with you through our weekly blog posts. To get to know me better, I thought it would be great to kick off #FunFactFriday by sharing some interesting facts about myself. Growing […]
READ MOREWhy is Snapchat taking over Instagram?
Snapchat has recently revealed it has added 13 million daily active users over the past quarter, bumping its total daily user count to the highest number the app has seen in recent years – 203 million. With the confidence boost that came along with rising numbers, Snapchat has also introduced a hilarious global ad campaign […]
READ MOREHomegrown Giveaway
The Arizona Diamondbacks are giving “snow globes” away at this Saturday’s game against the Washington Nationals - with a twist.
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