Crisis Communications

February 1, 2018
Crock-Pot

How Crock-Pot’s Response to This is Us is a Perfect PR Response

We now know that a faulty slow-cooker and no batteries in the smoke detector kills Jack in This Is Us. And here's Crock-Pot's perfect PR response. [Click below for more]
January 24, 2018
Motherboard Close Up - HMA Public Relations

VPNs: The Crisis Communication Plan for Technology Failure

Yesterday at HMA World Headquarters, our technology decided to take the day off. These are the moments we turn to our VPNs. [Click below for more]
January 10, 2018
H&M

H&M Under Fire

H&M will be needing more than just an apology to get past their advertisement disaster. This is where crisis control led by a good PR team comes into play. [Click below for more]
January 3, 2018
Crisis Communications Plan

Six Steps for Building a Crisis Communications Plan

HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. [Click below for more]
November 29, 2017
Massage Envy

Communications in a Crisis

Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]
September 7, 2017
Driverless Cars

Driverless Cars: Friend or Foe?

Maddie is a big fan of driverless cars and she took her first spin in one last week. But many other remain skeptical of this new technology. [Click below for more]
April 11, 2017

“PR Problem” or Operational Issue?

Are you sure what you have is a PR problem? Or do you have an operational issue on your hands that the PR team now has to handle? [Click below for more]
October 19, 2016

Samsung’s Galaxy Note 7 Crisis

You’ve probably heard about the nightmare Samsung has been dealing with for nearly the past two months. Their supposedly latest and greatest Android smartphone, the Galaxy Note 7, was anything but. [Click below for more]
October 11, 2016

Differing Opinions on Uber’s Crisis Communications

Recently, Abbie had an interview with the Phoenix Business Journal about crisis communications. One of the questions she was asked was to provide an example of a company that had responded well in a crisis and one that didn’t. [Click below for more]
September 22, 2016

Crisis Communications and Its Ethical Implications

At the PRSA Phoenix luncheon yesterday we had the pleasure of listening to Michael Pooley, metro operations lieutenant and former PIO for the City of Tempe Police Department. He was responsible for operations during the 2013 Pat Tillman Run at ASU, just weeks following the bombing during the Boston Marathon.