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Leap Into Communications This Leap Day

Leap Into Communications This Leap Day

 |  Feb 29, 2024

Happy Leap Day! Learn more on the elusive day and why it marks the perfect time to introduce communications efforts to your business with Justin Liggin in this post.

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What Is at the CORE of Your Communications Strategy?

What Is at the CORE of Your Communications Strategy?

 |  Jan 25, 2024

Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.

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Should Your Lawyer Write Your Talking Points?

Should Your Lawyer Write Your Talking Points?

 |  Dec 12, 2023

There is value in being prepared, but should your lawyer write your talking points? Abbie Fink covers the importance of including your communications team following a recent congressional hearing on campus antisemitism. Read more in this post.

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What Are the Benefits of Having a Blog?

What Are the Benefits of Having a Blog?

 |  Nov 7, 2023

Blog posts can be a cost-effective way to provide relevant and informative content for your audience. Rayna Burgett covers the benefits of a blog from thought leadership to lead generation in this post. Read more!

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How to Develop an EFFECTIVE Long-Term Marketing Communications Plan

How to Develop an EFFECTIVE Long-Term Marketing Communications Plan

 |  Nov 1, 2023

Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!

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Why it is Important to Include Strategic Marketing in Your Business Plan

Why it is Important to Include Strategic Marketing in Your Business Plan

 |  Oct 4, 2023

Authentic business growth calls for a customized marketing plan that includes strategies tailored to your specific goals. Learn more about an agency's role in developing and implementing your strategic plan and discover the questions to consider before working with an agency in this blog post from Abbie Fink. Check it out!

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How To Be Cool

How To Be Cool

 |  Aug 1, 2023

Companies who embrace the regular and ongoing communications process are definitely “the cool kids.” Discover how summer can be a time for strategizing with Scott Hanson in this post.

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Are the Gears Turning?

Are the Gears Turning?

 |  June 29, 2023

There are a lot of moving parts involved in public relations. In order to keep the gears turning, different types of communication methods must be practiced. Rayna Burgett shares two communications strategies and how she has applied them in today's blog post.

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Communications Pros Are a Good Example of a Community

Communications Pros Are a Good Example of a Community

 |  Oct 21, 2022

The Valley's communications pros are close, cooperative and all share a likeminded passion for the industry. Abbie Fink shares more on the importance of our community in the latest blog post.

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What’s Your Sign?

What’s Your Sign?

 |  Oct 13, 2022

Can your astrological sign be a predictor of your career path? Abbie Fink examines the parallels between communications and Libras in this birthday blog post. Read more!

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Does Consistency Matter in Communications?

Does Consistency Matter in Communications?

 |  Aug 11, 2022

Inconsistency in communications can disturb your campaign's key messaging and confuse audiences. In today's post, Alison Bailin shares how this has affected the message behind Shark Week and Sharkfest programming. Read more!

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Emojis in PR

Emojis in PR

 |  July 27, 2022

New emojis are on the way including a jellyfish, maracas, a pink heart and more. Discover how you can include emojis in your next brand communication or PR campaign with Justin Liggin.

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