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What Do Public Relations and Winemaking Have in Common?
Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.
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How Social Media Can Benefit Your Event
Whether you're in the midst of planning your event, currently hosting, or wrapping up the fun, there are endless opportunities to leverage your event and online presence to create a memorable moment. Learn more on using social for event promotion in this post from Justin Liggin.
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#MediaMonday – Fred Mayson
Today’s #MediaMonday feature comes to us from Fred Mayson, a general assignment reporter for Mohave Valley Daily News and two other regional papers from News West Publishing, the Laughlin Nevada Times and Needles Desert Star. Meet Fred in this post!
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Veterans Day
HMA Public Relations will be closed on Friday, Nov. 10 in observance of Veterans Day. Team HMA honors our nation’s heroes this Veterans Day and every day. Thank you for your dedication and sacrifice for our country. 🇺🇸
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Symbolic Gestures Can Be Quite Powerful
After attending a recent Veterans Day Breakfast, Abbie Fink is reflecting on her experience and sharing a powerful symbolic gesture that honors the fallen, missing and imprisoned men and women of the U.S. Military. Read more.
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What Are Key Performance Indicators?
Are you using key performance indicators to reach important targets and gauge organization performance? Justin Liggin talks KPIs and the metrics to focus on in your PR campaign in this blog post. Learn more!
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What Are the Benefits of Having a Blog?
Blog posts can be a cost-effective way to provide relevant and informative content for your audience. Rayna Burgett covers the benefits of a blog from thought leadership to lead generation in this post. Read more!
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#MediaMonday – Alicia Haygood
Happy #MediaMonday! This feature comes to us from Alicia Haygood, the owner/publisher of Scottsdale City Lifestyle Magazine and the creator/host of the Scottsdale Vibes Podcast. Meet Alicia in this post.
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Is Organic Social Sharing Right for Your Brand?
After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.
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Business Cards Still Booming
Business cards remain a key element in marketing and networking, marking the beginning of a potentially powerful connection. Read more on the value of business cards with Justin Liggin in this blog post.
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How to Develop an EFFECTIVE Long-Term Marketing Communications Plan
Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!
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Should an Organization Announce a Promotion or New Hire?
Looking to share the news on a well-earned promotion for a team member or a valuable addition to your team? Alison Bailin provides her suggestions for announcing a new hire or promotion in this post. Learn more!
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