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What Are Key Performance Indicators?
Justin Liggin | Nov 8, 2023
Are you using key performance indicators to reach important targets and gauge organization performance? Justin Liggin talks KPIs and the metrics to focus on in your PR campaign in this blog post. Learn more!
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What Are the Benefits of Having a Blog?
Rayna Burgett | Nov 7, 2023
Blog posts can be a cost-effective way to provide relevant and informative content for your audience. Rayna Burgett covers the benefits of a blog from thought leadership to lead generation in this post. Read more!
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#MediaMonday – Alicia Haygood
Justin Liggin | Nov 6, 2023
Happy #MediaMonday! This feature comes to us from Alicia Haygood, the owner/publisher of Scottsdale City Lifestyle Magazine and the creator/host of the Scottsdale Vibes Podcast. Meet Alicia in this post.
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Is Organic Social Sharing Right for Your Brand?
Rayna Burgett | Nov 3, 2023
After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.
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Business Cards Still Booming
Justin Liggin | Nov 2, 2023
Business cards remain a key element in marketing and networking, marking the beginning of a potentially powerful connection. Read more on the value of business cards with Justin Liggin in this blog post.
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How to Develop an EFFECTIVE Long-Term Marketing Communications Plan
Abbie Fink | Nov 1, 2023
Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!
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Should an Organization Announce a Promotion or New Hire?
Alison Bailin | Oct 31, 2023
Looking to share the news on a well-earned promotion for a team member or a valuable addition to your team? Alison Bailin provides her suggestions for announcing a new hire or promotion in this post. Learn more!
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#MediaMonday – Paul Calvisi
Scott Hanson | Oct 30, 2023
Happy #MediaMonday! The latest feature comes to us from Paul Calvisi, a host and reporter for the Arizona Cardinals broadcast team. Meet Paul, find out what brought him to the NFL and learn more about some of the notable stories he has covered over the years from Pat Tillman's career to the Cardinals' 2008 Super Bowl run. Check it out!
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Newsjacking Can Be a Valuable Tool
Abbie Fink | Oct 27, 2023
Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!
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Why Predictions Are Powerful
Justin Liggin | Oct 26, 2023
The perspectives of a reliable source have significant influence on decision-making. Justin Liggin shares the power of prediction and discusses how public relations utilizes predictive insights in this post. Take a look!
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How Does Your Brand Communicate Its Purpose?
Rayna Burgett | Oct 25, 2023
Effective communication, both within an organization, between a client and an agency, and with the public, is necessary for amplifying a brand's key messages. Rayna Burgett discusses the power of purpose driven communications and draws insights from a recent client event in this blog post.
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How Do I Promote a Survey or Data?
Alison Bailin | Oct 24, 2023
You have the data but how can you get the world's attention with it? Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. Read more!
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