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How do you become a thought leader?
Alison Bailin | Sep 24, 2020
Becoming a thought leader takes more work than simply being an expert in a certain field. Read more from Alison on her process for successfully landing thought leadership opportunities for her clients.
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A Safety Measure or Window Dressing?
Scott Hanson | Sep 23, 2020
What safety measures are in place for high school sports? Football games resume next week but as a contact sport how effective can these protocols be? Click the link to learn more from the referee himself, Scott Hanson.
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Is it already Fall?
Autumn Jarrett | Sep 22, 2020
Happy fall ya'll! As summer comes to a close, Autumn Jarrrett reflects on the year and has a tip or two about how to be thankful heading into the autumn season. Click to read!
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#MediaMonday – Ellen O’Brien
Abbie Fink | Sep 21, 2020
Today’s #MediaMonday comes to us from Ellen O’Brien, reporter and photographer at the Jewish News. The Jewish News covers news of interest to and about the Jewish community throughout the Valley. So, Ellen, time to share! Tell us how you got your start in writing? Tell us your story! I’ve always loved writing. Growing up, […]
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Abbie Fink | Sep 21, 2020
Happy #MediaMonday! Today's feature comes from Ellen O'Brien, a reporter and photographer with Jewish News. Ellen grew up reading local newspapers and magazines and recently graduated from the Walter Cronkite School at ASU. Learn more about her and the types of pitches she is accepting by clicking the link.
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How to use influencers during the holiday season
Autumn Jarrett | Sep 18, 2020
Although it may still be well over 100 degrees most days in Arizona, the holidays are quickly approaching (I’m getting offers from Bath & Body Works for “The Perfect Autumn” and “Frozen Lake” scented candles, so it’s official). I have often wondered through the last several months, what will holiday shopping look like this year. […]
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Could it really be 100 days?
Abbie Fink | Sep 17, 2020
Yes, it has been 100 days since we re-set the clock on our work-from-home strategy. The HMA team made a valiant attempt to return to the office in early June. We had a detailed document outlining the steps we were taking to ensure we were safe in the office, protocols for meeting with clients, how […]
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How to Write a Winning Award Nomination
Alison Bailin | Sep 16, 2020
Among our more tactical service offerings at HMA is the preparation and submission of award nominations on behalf of our clients. Over the years, we’ve found the most successful nominations have a few things in common. Among them: Neither regurgitate the website content nor copy/ paste the boilerplate of the organization and expect to win. […]
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Football is Back
Scott Hanson | Sep 15, 2020
National Football League games have returned. Finally. For the most part, it’s TV only, as fans are not yet allowed back into the stadiums. In taking a page – albeit a bad page – from Major League Baseball, the teams are pumping in fake crowd noise. How ridiculous — as I pointed out a few […]
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#MediaMonday – Shawndrea Thomas
HMA Public Relations | Sep 14, 2020
Today’s #MediaMonday comes to us from Shawndrea Thomas, a 9 p.m. anchor with CW Tucson, investigative reporter with KGUN 9 and host of the new podcast “Intrigued Full Effect,” which focuses on cases involving people of color who don’t get media coverage for their missing persons and cold cases. Shawndrea, time to share! As a […]
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Where were you 19 years ago?
Abbie Fink | Sep 11, 2020
Where were you 19 years ago today? As the nation remembers the lives lost during the attacks on this day, Abbie reflects on what that day meant in crisis communications. Read more.
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The Power of Surveys
Marissa Baker | Sep 10, 2020
How often do you fill out surveys? You can be helping out businesses more than you know by taking a few minutes to give your opinions. Read more...
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