Enriching Your Career in Public Relations

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Photo by Hannah Olinger on Unsplash

For most of the year we have been quarantining, working from home and remaining socially distant. Some have picked up a new craft such as learning a new language or hobby, others spent time honing their skills to master their craft.

When the pandemic first hit, Forbes came out with recommendations for people in any industry to start doing in order to thrive in their career. Among those suggestions are advocating for yourself, embracing a helpful mindset and cultivating your own growth.

PR Daily tailored the list and gave more advice specific to PR practitioners not to overcommit and to step out of the comfort zone.

To the list I would add:

  1. Networking – It’s hard to network during a virtual event but you can ask for an attendance list. I have been able to meet and connect with colleagues over email this way.
  2. Read for enrichment – During quarantine I have found I have been reading more. I have found it easier to recall information I read in an actual book as opposed to the blogs and articles online. I’m currently reading "The New Rules of Marketing & PR" by David Meerman Scott and am starting to apply the lessons and tactics I’ve learned.
  3. Learn a new skill – Branch out and learn a new skill that can help strengthen your career in public relations. I always struggled with choosing and creating visuals, so I have learned new ways to create graphics. As we continue working from home, utilizing online skills such as HTML, SEO and social media marketing will help strengthen your PR toolbox.
Marissa Baker
Marissa Baker
Native to Phoenix, Marissa has recently moved back to continue her career in communication. On the weekends you can find her in the first row at a concert, or exploring hiking trails.

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