Our Blog

Have We Ever Compromised Our Integrity?

Have We Ever Compromised Our Integrity?

 |  Apr 13, 2022

After recently speaking to a crisis communications class at the University of Arizona, Abbie Fink is sharing some of the questions she received from students and continuing the conversation with Adrian McIntyre in the latest episode of #CSOM. Learn more!

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The Power of Incentives

The Power of Incentives

 |  Apr 12, 2022

Introducing incentives to your marketing strategy can create fun experiences for audiences and boost your engagement. Find out more on the power of incentives with Justin Liggin in today's post.

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#MediaMonday – Erika Smith Royal

#MediaMonday – Erika Smith Royal

 |  Apr 11, 2022

We are back with another #MediaMonday! Today's feature comes to us from Erika Smith Royal, the editor of Arizona Real Country the Magazine as well as production director and an on-air personality at 96.3 Arizona Real Country. Learn more about her!

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First Pitch?

First Pitch?

 |  Apr 8, 2022

While Scott Hanson may be used to pitches as both a PR pro and high school baseball umpire, he had a new experience this week as he threw out the first pitch at a professional baseball game for the first time. Read more on how it happened!

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How To Turn a Speaking Engagement Into a New Business Opportunity

How To Turn a Speaking Engagement Into a New Business Opportunity

 |  Apr 7, 2022

Guest speaking engagements are a great chance to find potential business and showcase your skills. In today's post, Abbie Fink shares what you should consider when taking on a speaking opportunity.

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What Are the Perks of Working in Public Relations?

What Are the Perks of Working in Public Relations?

 |  Apr 6, 2022

PR can offer many perks to its pros, meaningful relationships being one of them. Alison Bailin shares how these relationships can create magical and unforgettable moments in today's post.

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Is Timing Everything?

Is Timing Everything?

 |  Apr 5, 2022

Is timing everything when it comes to social media? Justin Liggin shares the best times for your content across the biggest platforms in today's post. Read more!

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#MediaMonday – Stephanie Bennett

#MediaMonday – Stephanie Bennett

 |  Apr 4, 2022

#MediaMonday is back! Today's feature comes to us from Stephanie Bennett, a reporter who recently joined the team at Fox 10. Learn more about her!

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#FunFactFriday – The Month of April

#FunFactFriday – The Month of April

 |  Apr 1, 2022

April is officially here and it's time for another #FunFactFriday! Learn more on this important month full of notable awareness days, birthdays and historical significance with Justin Liggin.

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Can Proactive Communications Modify Behavior?

Can Proactive Communications Modify Behavior?

 |  Mar 31, 2022

Proactive communications programs can have a big impact on audiences, but not all are the same. Read more from Scott Hanson on how one Flagstaff store is taking a different approach.

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Architects Aren’t Just for Buildings

Architects Aren’t Just for Buildings

 |  Mar 30, 2022

The most valuable asset a business can have is its reputation. In this week's episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre are chatting with Jon Goldberg, the founder and chief reputation architect with Reputation Architects. Listen now!

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#TipForTuesday – Taking off the PR Hat

#TipForTuesday – Taking off the PR Hat

 |  Mar 29, 2022

As PR pros, it can be difficult to take off the "PR hat" when attending events. Learn how with Alison Bailin in today's #TipForTuesday post.

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