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The Scary Side of Marketing
Justin Liggin | Sep 28, 2022
A recent horror movie promotion stunt at baseball games across the country is going viral for its unique marketing. Read more on this and discover other horror movies that took marketing to the next level in this post from Justin Liggin.
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What Is the Jeep Wave?
Scott Hanson | Sep 27, 2022
Are you familiar with the Jeep Wave? Scott Hanson covers the rules of the brand-specific tradition in this blog post. Read more!
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#MediaMonday – Tom Blodgett
Justin Liggin | Sep 26, 2022
Happy #MediaMonday! Today's feature comes to us from Tom Blodgett, a news editor for the Gilbert Independent who found his passion for news writing at a young age. Meet Tom and find out more on his outlet in this post.
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What is Google Trends?
Justin Liggin | Sep 23, 2022
Google Trends can help identify PR opportunities for businesses and make your social media feed more buzzworthy. Discover the Google Trends platform in this post from Justin Liggin.
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Global PR Podcast Sheds Light on a Variety of Topics
Abbie Fink | Sep 22, 2022
From ESG to sustainability to creative compensation, the PRGN Presents podcast features a wide range of topics and offers insight from PR professionals from around the globe. Find out more on how to listen in this post from Abbie Fink.
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The Frustration of Ignored Messaging
Scott Hanson | Sep 21, 2022
HMA Public Relations has been involved in many educational campaigns over the years with vital messaging. In this post, Scott Hanson covers the messaging that is usually ignored by the public. Read more!
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Is Your Authenticity Showing?
Alison Bailin | Sep 20, 2022
Whether it be a business leader or a celebrity, individuals get the most out of a role when they invest time or money into an authentic project they are truly passionate about. Read more on why it's important to show you care in this post from Alison Bailin.
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#MediaMonday – Krystal Ortiz
Scott Hanson | Sep 19, 2022
Happy #MediaMonday! The latest feature comes to us from Krystal Ortiz, a meteorologist at FOX 10. Read more on Krystal's return to Arizona, the most memorable moments of her career so far and much more in this post.
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The Power of Influencer Marketing
Justin Liggin | Sep 16, 2022
From building awareness to changing audience perceptions, influencer marketing can meet a wide range of needs for your business. Learn more on the power of influencer marketing in your strategy with Justin Liggin.
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London Bridge is Down
Abbie Fink | Sep 15, 2022
With the passing of Queen Elizabeth II, Abbie Fink is discussing the procedures for the funeral and the well-orchestrated process for members of the Royal Family. Read more.
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Humor Transcending the Workplace
Scott Hanson | Sep 14, 2022
Over the last 40-plus years, HMA has had wonderful storytellers and hilarious people as a part of our staff including economic development director and new stand-up comic Jennifer Kaplan Stein. In this post, Scott Hanson shares more on Stein and her recent debut stand-up performance.
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What is People-First Content?
Justin Liggin | Sep 13, 2022
As Google's algorithm shifts, the search engine will benefit websites that put humans first, not search engines. Learn more on the importance of people-first content in this post from Justin Liggin.
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