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Olympiad: Just Another Day For PR Pros
Scott Hanson | July 19, 2012
With the Summer Olympics on the horizon, it reminded me about how the events of the games translate into what PR professionals do every day. Here’s a brief guide: Olympic Trials – capabilities presentations. Opening Ceremonies – the first client meeting. Parade of Nations – the thought that goes through your mind when you receive […]
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A Tip for Tuesday – Forget about the “tool” and figure out the strategy
Abbie Fink | July 17, 2012
I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th. Nothing has transformed our ability to communicate our messages like social media. Sure, being able to fax a document was pretty handy and certainly the ability to share information via email made getting the information out much easier […]
READ MORE#MediaMonday – Mike Lamp
Scott Hanson | July 16, 2012
Today’s #MediaMonday comes to us from Mike Lamp, morning host and news producer for Colorado Public Radio’s statewide news service, airing NPR and Colorado news from CPR’s studios in Denver. He moved to Colorado in 2000, from KNAU-FM, the NPR station in Flagstaff. He has to get up early. I first met Mike […]
READ MOREA Tip for Tuesday – The 11 Laws of Likability
Stephanie Lough | July 10, 2012
You know you work in public relations when you pick up a book called The 11 Laws of Likability (ugh, hate that spelling) and assume it’s a social media marketing book. In actuality, Michelle Tillis Lederman’s book is about the bigger picture – being liked in all aspects of life. Upon this realization, I put […]
READ MORE#MediaMonday – To Tell The Truth
Scott Hanson | July 9, 2012
Today’s #MediaMonday has a game show theme. The idea followed a random Google search of my own name. Do you remember the TV show “To Tell The Truth? Viagra Online ” It shouldn’t take Peggy Cass, Orson Bean or Kitty Carlisle to figure this one out. “Hi, my name is Scott Hanson.” “Hello, my name […]
READ MOREMy “Top 10” Favorite Books
Abbie Fink | July 5, 2012
I’m not sure what the backstory was, but Gini Dietrich wrote a blog post for Margie Clayman on her top 10 favorite books. I commented that it was a great list (in fact, I bought the Asher Lev book as a result) and Gini said I should write my own top 10. Not one to […]
READ MORE#MediaMonday – Social Media’s Greatest Show on Court
Stephanie Lough | June 25, 2012
Katie, HMA intern and NBA basketball know-it-all (or at least I like to think so) here, back and talking to you about all things social media and basketball. Normally we spotlight a member of the media for our #MediaMonday, but this week we are honoring my favorite professional sport for having the […]
READ MORE#MediaMonday- Kristine Cannon
Stephanie Lough | June 11, 2012
If you are new to our blog, welcome to our #MediaMonday. Each Monday, we post a blog to help our readers get to know the media just a little bit better. But rather than a plan ol’ professional bio and other Google-able information, we try to dig a little bit deeper to get to know […]
READ MORE#MediaMonday – Michelle Jacoby
Alison Bailin | June 4, 2012
Nerds, Unite! Today, we are pleased to profile one of our favorite fellow nerds, Michelle Jacoby! You may know her from her days at the Arizona Republic, Arizona Business Gazette or more recently from Process or MASK Magazine – but do you really know her? Find out today as she joins our 100+ #MediaMonday profilees! […]
READ MORE#MediaMonday – Chrissy May
Alison Bailin | May 21, 2012
Many people in Arizona and beyond have been asking about 202 Magazine, a leading glossy monthly in the Southeast Valley, and its new editor – Chrissy May! This month, we’ve had the great opportunity to spend some time with her as well as put together some articles for the magazine. What have we learned – […]
READ MOREBook Review – Marketing in the Round #mitr
Abbie Fink | May 17, 2012
Admittedly I read the book because my pal Gini Dietrich is one of the writers. And to support her and her writing partner Geoff Livingston, I bought the book even though I knew I would be receiving a copy as part of my Counselors Academy registration. I told Gini I would read it before I […]
READ MORE#MediaMonday – Eva Bowen
Alison Bailin | May 14, 2012
Most of us know (and love) Eva Bowen from her many years at the helm of ABC 15’s Sonoran Living Live. Today, she has taken on a new role away from the cameras but still within the media as producer of Outreach Today, an internet-based radio talk show on VoiceAmerica. We welcome Eva here to […]
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