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State of the Public Relations Industry
Alison Bailin | Jan 31, 2018
Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. [Click below for more]
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What, No Clydesdales?
Abbie Fink | Jan 30, 2018
You heard it right; there will be no Clydesdales in this year's Budweiser Super Bowl ad. Instead, the company is taking a philanthropic turn. [Click below for more]
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#MediaMonday – Bill Huffman
Scott Hanson | Jan 29, 2018
The Phoenix Open is this week so who better to have as the #MediaMonday guest than Bill Huffman, editor of AZ Golf Insider and host of "Backspin the Golf Show." [Click below for more]
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Warning: Don’t eat that Tide Pod
Rachel Brockway | Jan 26, 2018
In light of the crazy Tide Pod Challenge epidemic, communicators are wondering if over-communicating needs to be the new communicating. [Click below for more]
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Whatever happened to Gawker?
Abbie Fink | Jan 25, 2018
Peter Thiel is now making an offer to buy Gawker’s remaining assets, which brings up further arguments about the importance of preserving free press. [Click below for more]
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VPNs: The Crisis Communication Plan for Technology Failure
Breanne Krager | Jan 24, 2018
Yesterday at HMA World Headquarters, our technology decided to take the day off. These are the moments we turn to our VPNs. [Click below for more]
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Advertorials Are Not Dead
Scott Hanson | Jan 23, 2018
Advertorials are definitely not dead. Obituaries are essentially advertorials in that you have to pay for their placement and now they're larger than life! [Click below for more]
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#MediaMonday – Ozzy Mora
Alison Bailin | Jan 22, 2018
Today’s #MediaMonday comes to us from Ozzy Mora, a digital multimedia journalist and social media producer for 12 News. Find out what kind of stories she's interested in! [Click below for more]
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Volunteering – No Pain, No Gain
Rachel Brockway | Jan 19, 2018
Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time and talents” to those that we feel need it most. I love that the leadership at HMA Public Relations also supports this for all employees. Abbie actually wrote a […]
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Should a brand take a stand on sensitive topics?
Abbie Fink | Jan 18, 2018
A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. [Click below for more]
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Have Some Words Become Meaningless?
Breanne Krager | Jan 17, 2018
Have you ever said a word over and over again it begins to lose meaning? This same concept can be applied to our writing styles, too. [Click below for more]
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What Are Ceremonial Special Events?
Scott Hanson | Jan 16, 2018
We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. [Click below for more]
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