I am now of the firm belief that only unhealthy people or hypochondriacs watch television – other than me!
Or, I just happen to watch the same programs that people with various random health issues are watching. Over the last week, the number of prescription drug commercials on the shows I was watching became overwhelming.
HMA Public Relations has participated in a number of pharmaceutical drug introductions over the years. One of the strategies then – and now – is to create a demand for the supply. Sort of a backwards free enterprise economic model, but an effective way to introduce prescription drugs to mass audiences.
Without breaking any HIPPA (Health Insurance Portability and Accountability Act) laws, I have seen ads for the following ailments:
I don’t know if I’m really the target demographic or if the research is off-base as to who is actually tuning in to those programs, but it might be time for me to make an appointment with the doctor!