Our Blog

How AI Is Changing Our Navigation

How AI Is Changing Our Navigation

 |  Nov 17, 2023

AI is reshaping our navigation experience on the Google Maps platform with new features introduced that use visual results, augmented reality and more to streamline the user experience. Learn more in this post from Justin Liggin.

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LinkedIn Is Still My Go-to for Business Connections

LinkedIn Is Still My Go-to for Business Connections

 |  Nov 16, 2023

Are you leveraging LinkedIn to establish your brand and strengthen new and current business connections? Abbie Fink covers the value of the social media platform and how it can help you identify common connections in this blog post. Learn more!

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What Do Public Relations and Winemaking Have in Common?

What Do Public Relations and Winemaking Have in Common?

 |  Nov 15, 2023

Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.

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How Social Media Can Benefit Your Event

How Social Media Can Benefit Your Event

 |  Nov 14, 2023

Whether you're in the midst of planning your event, currently hosting, or wrapping up the fun, there are endless opportunities to leverage your event and online presence to create a memorable moment. Learn more on using social for event promotion in this post from Justin Liggin.

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#MediaMonday – Fred Mayson

#MediaMonday – Fred Mayson

 |  Nov 13, 2023

Today’s #MediaMonday feature comes to us from Fred Mayson, a general assignment reporter for Mohave Valley Daily News and two other regional papers from News West Publishing, the Laughlin Nevada Times and Needles Desert Star. Meet Fred in this post!

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Veterans Day

Veterans Day

 |  Nov 10, 2023

HMA Public Relations will be closed on Friday, Nov. 10 in observance of Veterans Day. Team HMA honors our nation’s heroes this Veterans Day and every day. Thank you for your dedication and sacrifice for our country. 🇺🇸

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Symbolic Gestures Can Be Quite Powerful

Symbolic Gestures Can Be Quite Powerful

 |  Nov 9, 2023

After attending a recent Veterans Day Breakfast, Abbie Fink is reflecting on her experience and sharing a powerful symbolic gesture that honors the fallen, missing and imprisoned men and women of the U.S. Military. Read more.

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What Are Key Performance Indicators?

What Are Key Performance Indicators?

 |  Nov 8, 2023

Are you using key performance indicators to reach important targets and gauge organization performance? Justin Liggin talks KPIs and the metrics to focus on in your PR campaign in this blog post. Learn more!

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What Are the Benefits of Having a Blog?

What Are the Benefits of Having a Blog?

 |  Nov 7, 2023

Blog posts can be a cost-effective way to provide relevant and informative content for your audience. Rayna Burgett covers the benefits of a blog from thought leadership to lead generation in this post. Read more!

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#MediaMonday – Alicia Haygood

#MediaMonday – Alicia Haygood

 |  Nov 6, 2023

Happy #MediaMonday! This feature comes to us from Alicia Haygood, the owner/publisher of Scottsdale City Lifestyle Magazine and the creator/host of the Scottsdale Vibes Podcast. Meet Alicia in this post.

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Is Organic Social Sharing Right for Your Brand?

Is Organic Social Sharing Right for Your Brand?

 |  Nov 3, 2023

After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.

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Business Cards Still Booming

Business Cards Still Booming

 |  Nov 2, 2023

Business cards remain a key element in marketing and networking, marking the beginning of a potentially powerful connection. Read more on the value of business cards with Justin Liggin in this blog post.

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