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The Life of a Left Hander
Today’s blog post is dedicated to all of my fellow left handers of the world! Monday, Aug. 13 is National Left Handers Day, and I am honored to be a part of this celebration. My fellow left handers at HMA Public Relations, Scott and Alison, live with me through the everyday struggles of being left […]
READ MOREWhat are the Pitfalls that Businesses Face When Engaging in Social Media?
Today's blog post highlights a few pitfalls businesses and brands face when engaging in a social media strategy.
READ MOREEmotion: The Key to Viral Content
Think about the very last thing you shared on social media. Something that hit you a certain way you just had to pass it along to your followers. What was going through your mind? Why did you want to share it? Odds are, it was because you felt something. You saw something that made you […]
READ MOREBuilding Brand Loyalty Through Annual Special Events
Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, as examples. I recently attended another one that is off-the-charts good. Each day of training camp, the Green Bay Packers players ride kids’ bikes to practice. The players exit […]
READ MORE#MediaMonday – Carly Scholl
Today's #MediaMonday comes from Carly Scholl, digital editor for Cities West Media, overseeing all online content for both PHOENIX and Phoenix Home & Garden magazines.
READ MOREFive Fridays
Happy Friday! Everyone looks forward to waking up on a Friday after a long week because we are one day closer to the weekend. This year, only four months are blessing us with five Fridays, and August is one of them. Take this gift for granted and do something meaningful with the longer month. Here […]
READ MOREWhat are the Risks of Social Media Engagement?
Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands.
READ MOREUnblocking Writer’s Block
It happens to even the best of writers. It’s inevitable. Your words turn to mush, you don’t have a creative fiber left in your body and you are exhausted from staring at a blank document. Maybe it’s a timing thing or maybe you are being a little too critical of yourself. Whatever the reason, being […]
READ MORELocal Media Making National Mark
Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The News & Documentary Emmy Awards will be presented on Monday, Oct. 1 at a ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in the Time Warner Complex at Columbus Circle […]
READ MORE#MediaMonday – William Pitts
Today’s #MediaMonday comes to us from William Pitts, a reporter/blogger for 12News, KPNX-TV. He’s got a great story!
READ MOREBeing an introvert in the extroverted world of PR
As a young girl there was nothing I loved more than writing a story or playing with a few close friends. I wasn’t one for big parties and the thought of having to talk to a complete stranger had me running for the nearest exit. So then why would I choose to enter the public […]
READ MOREHow to avoid being baited in media interviews
Sacha Baron Cohen chose to film an episode of his new show "Who is America" in Kingman, Ariz., but the news couldn't be worse.
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