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Can Anyone Really Be a Journalist?
Kelsey Makings | Jan 11, 2019
Your grandmother can do it on her laptop. Your neighbor’s kid can do it on his phone. And we, as trained journalists, can do it as well. It’s 2019 and literally anyone can publish content online. Degree or not. Often called “user-generated news,” this refers to any type of content that has been created by contributors or, […]
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What is a Segment Sheet?
Alison Bailin | Jan 10, 2019
Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting, media advisory and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the segment […]
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My Daughter Is Obsessed with YouTube… And Maybe It's Alright
Kelsey Makings | Jan 9, 2019
My four-year-old loves watching TV just like the rest of us, but her go-to isn’t Barney, Sesame Street or Mr. Rogers. It’s none other than… YouTube. Although I strive not to use the platform as a “digital babysitter” there are times that parents simply need to get things done. It was then, amidst seeing her […]
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Separation of Church and State
Scott Hanson | Jan 8, 2019
We all know how essential it is to step away from work every now and then – even if it is unplanned, as Kelsey Makings pointed out recently. And Alison Bailin Batz has written about what some of the HMAers do in their spare time. Those who are able to manage a good work/life balance […]
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#MediaMonday – Kelsey Myers
Abbie Fink | Jan 7, 2019
Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great. Once complete, Abbie reached out to Myers for this profile, which is similarly great. Take a look.
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#FUNFACTFRIDAY- January
Kelsey Makings | Jan 4, 2019
This is it, folks! We have officially finished our first week of 2019. How has it been so far? To celebrate the beginning of a new year, I have compiled some interesting facts about the marvelous month known as January. January is named after the Roman god Janus, who was always shown as having two […]
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New year, new inspiration
Alison Bailin | Jan 3, 2019
For many of us, this week marks a return to work after several days out of the office with family and friends. Whether back refreshed and ready to rock, or still sliding easing into the daily swing of things, we’re here for you. Here is a collection of some of our favorite quotes about business, […]
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PRetty Good Start to New Year
Scott Hanson | Jan 2, 2019
I’ve never been a big New Year’s Resolution guy. For some reason, the calendar just doesn’t have that much of an impact on how I operate. But, I did take the time to write down some things I think I can do better this year. And, I sought the input from the HMA Public Relations […]
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Seasons GrEATings
Abbie Fink | Dec 21, 2018
For as long as I’ve worked at HMA, come mid-October, we begin talking about our holiday card. You see we have a tradition, that our card goes out in the mail the day before Thanksgiving, so that when our clients, colleagues and media get back to work from the long weekend, our card is waiting […]
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The Importance of Getting Visual on Social Media
Kelsey Makings | Dec 20, 2018
Aside from my love of writing, I have a passion for creating graphics. I get to use a different part of my brain and my fingers get a break from clanking on the keyboard. Although I probably spend more time on them then I should, it makes a vast difference when creating visuals for social […]
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Do you prefer to read or watch the news?
Abbie Fink | Dec 19, 2018
Personally, I prefer to read the news. Admittedly, that often means scrolling through the newspaper on my phone first thing in the morning, but it is reading nonetheless. I do subscribe to the Arizona Republic, getting it delivered on Wednesdays and Sundays. Nothing quite like taking the time on a Sunday morning to read the […]
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Real Estate Provides Insight Into PR Growth Areas
Scott Hanson | Dec 18, 2018
With 2019 rapidly approaching, agencies are busy planning for the next 12 months. Among the biggest questions: What sectors will provide the greatest opportunities for growth? And are they sustainable? To start with, astute real estate executives have historically been strong believers in the value of effective public relations programming. The industry has a lot […]
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