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#MediaMonday – Marilyn Hawkes
Today’s #MediaMonday comes from Marilyn Hawkes, a prolific freelance writer in Arizona who’s been published in PHOENIX magazine, Arizona Highways, Jewish News and various Times Media Group publications. How did you get into reporting/editing in the first place? What’s your story? A lifetime ago, I got a degree in English, but never used it professionally. […]
READ MOREA tribute to the "Greatest Saturday Morning in PR"
Saturday morning I walked into the Barrett Honors College at ASU for the 15th annual Valley Publicity Summit presented by SPJ. I was greeted by Mark, the man who happened to be my professor at the very same school eight years prior. Remember the whole introverted thing? It kicked in. I grabbed some coffee, found […]
READ MOREWhat is a diverse and inclusive workplace?
As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the need for a more “diverse workforce” and that we want to create “an inclusive office.” But what does that really mean? I think we can all agree that diversity […]
READ MOREPreaching to the choir
I recently attended a celebration of life service for Rev. William O. Smith. Rev. Smith had been a part of our family even before we became a family. He founded the church my in-laws attended. He baptized my wife, Susan, as a baby. He performed the wedding for Susan and me more than 33 years […]
READ MOREInstagram Finds Emily
This weekend, I saw the movie A Simple Favor with Blake Lively, Anna Kendrick and Henry Golding. One of our blog posts from this past May discussed Blake’s sudden #Insta Game-Changer in line with this movie, when she unfollowed every one of her followers except a few accounts under the name Emily Nelson. This past […]
READ MORE#MediaMonday – Corina Vanek
Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role in Corrina, Corrina, one of my old roommate’s favorite movies. But that all changed when I met Corina Vanek, a Sun Devil alum who just moved to the Valley […]
READ MOREWhen social media is really social
A few years ago, I googled myself and found a couple of other Scott Hansons who have backgrounds similar to mine. One is a sports reporter for the Seattle Times and the other is host of the NFL Network’s Red Zone. While on a Southwest Airlines flight recently, I was reading through Southwest, The Magazine […]
READ MOREA Lifetime of Sports
Sports have been an important part of my life since I could remember. I danced for 17 years, played tennis for 12 years and attempted soccer for a couple years (my parents realized this was not the sport for me when I called the uniform my soccer costume and insisted on wearing a matching ribbon […]
READ MOREThe power of the micro-influencer
Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies of a true influencer, statistics suggest smaller niche players may wield more influence when it comes to effective social media marketing. Why? Because they are far more approachable and […]
READ MORE#TipForTuesday – What is Leadership?
Today’s #TipForTuesday is particularly interesting for me as it also coincides with Rosh Hashana, the Jewish New Year and the beginning of the Jewish High Holidays. It is a time to reflect on the year that has passed, ask for forgiveness for those we may have hurt (intentionally or unintentionally) and to begin with a […]
READ MORE#MediaMonday – Kristine Cannon
Rewind to 2012. Back then, we profiled Kristine Cannon as part of our #MediaMonday series when she served as editor of Scottsdale Living and associate editor at AZ Big Media, which also publishes AZ Business Magazine and Ranking Arizona, to name a few. But SO MUCH changes in six years. So much so, we are […]
READ MORE#FunFactFriday – What do Arizona’s broadcast media call letters mean?
The HMA team has been busy updating the FinderBinder, the state’s media directory. At our staff meeting a couple weeks ago, I asked the team if they had any idea what some of the stations’ call letters meant. After a few blank stares and a couple shoulder shrugs, I attempted to explain. Broadcast stations in […]
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