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#MediaMonday – Marilyn Hawkes

#MediaMonday – Marilyn Hawkes

 |  Sep 24, 2018

Today’s #MediaMonday comes from Marilyn Hawkes, a prolific freelance writer in Arizona who’s been published in PHOENIX magazine, Arizona Highways, Jewish News and various Times Media Group publications. How did you get into reporting/editing in the first place? What’s your story? A lifetime ago, I got a degree in English, but never used it professionally. […]

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A tribute to the "Greatest Saturday Morning in PR"

A tribute to the "Greatest Saturday Morning in PR"

 |  Sep 21, 2018

Saturday morning I walked into the Barrett Honors College at ASU for the 15th annual Valley Publicity Summit presented by SPJ.  I was greeted by Mark, the man who happened to be my professor at the very same school eight years prior. Remember the whole introverted  thing? It kicked in. I grabbed some coffee, found […]

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What is a diverse and inclusive workplace?

What is a diverse and inclusive workplace?

 |  Sep 20, 2018

As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis.  We talk about the need for a more “diverse workforce” and that we want to create “an inclusive office.”  But what does that really mean? I think we can all agree that diversity […]

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Preaching to the choir

Preaching to the choir

 |  Sep 19, 2018

I recently attended a celebration of life service for Rev. William O. Smith. Rev. Smith had been a part of our family even before we became a family.  He founded the church my in-laws attended.  He baptized my wife, Susan, as a baby.  He performed the wedding for Susan and me more than 33 years […]

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Instagram Finds Emily

Instagram Finds Emily

 |  Sep 18, 2018

This weekend, I saw the movie A Simple Favor with Blake Lively, Anna Kendrick and Henry Golding. One of our blog posts from this past May discussed Blake’s sudden #Insta Game-Changer in line with this movie, when she unfollowed every one of her followers except a few accounts under the name Emily Nelson. This past […]

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#MediaMonday – Corina Vanek

#MediaMonday – Corina Vanek

 |  Sep 17, 2018

Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role in Corrina, Corrina, one of my old roommate’s favorite movies. But that all changed when I met Corina Vanek, a Sun Devil alum who just moved to the Valley […]

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When social media is really social

When social media is really social

 |  Sep 14, 2018

A few years ago, I googled myself and found a couple of other Scott Hansons who have backgrounds similar to mine.  One is a sports reporter for the Seattle Times and the other is host of the NFL Network’s Red Zone. While on a Southwest Airlines flight recently, I was reading through Southwest, The Magazine […]

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A Lifetime of Sports

A Lifetime of Sports

 |  Sep 13, 2018

Sports have been an important part of my life since I could remember. I danced for 17 years, played tennis for 12 years and attempted soccer for a couple years (my parents realized this was not the sport for me when I called the uniform my soccer costume and insisted on wearing a matching ribbon […]

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The power of the micro-influencer

The power of the micro-influencer

 |  Sep 12, 2018

Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies of a true influencer, statistics suggest smaller niche players may wield more influence when it comes to effective social media marketing. Why? Because they are far more approachable and […]

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#TipForTuesday – What is Leadership?

#TipForTuesday – What is Leadership?

 |  Sep 11, 2018

Today’s #TipForTuesday is particularly interesting for me as it also coincides with Rosh Hashana, the Jewish New Year and the beginning of the Jewish High Holidays. It is a time to reflect on the year that has passed, ask for forgiveness for those we may have hurt (intentionally or unintentionally) and to begin with a […]

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#MediaMonday – Kristine Cannon

#MediaMonday – Kristine Cannon

 |  Sep 10, 2018

Rewind to 2012. Back then, we profiled Kristine Cannon as part of our #MediaMonday series when she served as editor of Scottsdale Living and associate editor at AZ Big Media, which also publishes AZ Business Magazine and Ranking Arizona, to name a few. But SO MUCH changes in six years. So much so, we are […]

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#FunFactFriday –  What do Arizona’s broadcast media call letters mean?

#FunFactFriday – What do Arizona’s broadcast media call letters mean?

 |  Sep 7, 2018

The HMA team has been busy updating the FinderBinder, the state’s media directory.  At our staff meeting a couple weeks ago, I asked the team if they had any idea what some of the stations’ call letters meant.  After a few blank stares and a couple shoulder shrugs, I attempted to explain. Broadcast stations in […]

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