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The Toughest Job in Broadcasting
Scott Hanson | June 6, 2019
The toughest job in broadcasting has to be the official pronouncer for the Scripps National Spelling Bee, which is carried live on ESPN.
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Repurposing Content – déjà vu all over again
Abbie Fink | June 5, 2019
For writers, déjà vu is translated as repurposing content. Check out the variety of ways to take information you’ve created and find new uses for it.
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Tips on pitching the media, part two
Alison Bailin | June 4, 2019
After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media.
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#MediaMonday – Stephanie Marie Adames
Scott Hanson | June 3, 2019
Today’s #MediaMonday comes to us from Stephanie Marie Adames, editor-in-chief of The Upper Middle, a new community news site connecting the upper middle neighborhoods of Phoenix.
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Dare to be Deliberate
Annelise Krafft | May 31, 2019
This week, I went to another monthly meeting for the PRSA Phoenix New Pros Mentorship Program. While the last meeting discussed PR as a lifestyle, this week we focused on how to streamline career choices to help meet professional goals, with the help of Linsey Careers’ Dare to be Deliberate Career Action Plan. The group […]
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Tips on pitching the media
Alison Bailin | May 30, 2019
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media.
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Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media
Abbie Fink | May 29, 2019
Millennials and Generation Z are expressing uneasiness and pessimism -- about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey. Explore their relationship with branding and social media.
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Incoming Inspiration
Scott Hanson | May 28, 2019
Scott subscribes to a few different e-mail blasts that come from people he knows Here are some of his favorites.
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Big Bang Media Training
Scott Hanson | May 23, 2019
HMA Public Relations regularly provides media training sessions for our clients. Media training is designed to help you work with the media instead of against them. These sessions include information regarding the media, what makes a good story and how to be a reliable resource for a reporter. In addition, these seminars often provide on-camera […]
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Crisis communication in the time of YouTube
Annelise Krafft | May 22, 2019
As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is wildly popular among young people: vlogging. Vlogging, or video blogging, can be found all over YouTube, with its earliest forms dating back only as far as 2000. Vlogging is […]
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Embracing a Cult Following
Annelise Krafft | May 21, 2019
As Game of Thrones excitement dies down just days after the series finale, I can’t help but notice that references have been popping up everywhere – even at my favorite coffee shop. People far and wide have been taking advantage of Game of Thrones’ outrageous fandom. Starting with 2.5 million viewers in season one, the […]
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#MediaMonday – Arlyssa Becenti
Scott Hanson | May 20, 2019
Today’s #MediaMonday comes to us from the Navajo Nation, where Arlyssa Becenti covers the Navajo Nation Council for the Navajo Times. She was recently honored with a first place award from the Arizona Press Club for community local government reporting for her diligent and prolific watchdog reporting on the overreach of elected officials and the growing tensions with the Arizona attorney general.
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