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Twitter is a Valuable Tool for Today’s Journalists
Abbie Fink | Mar 29, 2017
Since the beginning, editors have been skeptical about the newsgathering function of Twitter, and rightfully so. But it has proven to be a powerful tool for today's journalists. [Click below for more]
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Instagram vs. Snapchat Stories Part 2
Sara Goodwin | Mar 24, 2017
Sara revisits the Snapchat vs. Instagram Stories debate, focusing on the major impact Insta Stories are having on branding. However, despite the success of Instagram's new features, Sara believes that Snapchat is here to stay.
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Insta-brand
Breanne Krager | Mar 8, 2017
How much is an Instagram story worth? It can be a lot. Some brands pay Instagram users upwards of $1 million to promote your brand. Have you considered this app to promote your brand? [Click below for more]
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Twitter Dots Absolutely Annoying, Absolutely Essential
Alison Bailin | Mar 7, 2017
Why do people put periods at the beginning of some tweets but not others?? Alison finally learned the answer and wanted to share the knowledge. [Click below for more]
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Do Social Media Postings Influence Your Decisions
Abbie Fink | Feb 16, 2017
As PR pros, we often review a candidate's social media before the job interview. It's important for a candidate to be active but also have a "clean" account, but what happens when their posts turn political? [Click below for more]
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Social Media Using Other Social Media
Sara Goodwin | Feb 14, 2017
Recently, Twitter joined Instagram and it made headlines. It then made me wonder if is it common for social media platforms to use another that isn’t their own? [Click below for more]
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The Chili’s Tweet Heard ‘Round the World
Breanne Krager | Feb 9, 2017
It's always interesting to see how brands engage and react on social media. Today, Bre writes about a fun exchange between Jenna Fischer (a.k.a. Pam Beesly) and Chili's. [Click below for more]
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Beyoncé is Pregnant! Let’s Promote Our Brand?
Sara Goodwin | Feb 7, 2017
Beyonce is pregnant--with twins!! Besides fans and celebrities reacting, brands did too...and it was weird. [Click below for more]
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Presidential Social Media
Abbie Fink | Jan 20, 2017
This is not a political post, but rather a post about social media and politics. There is no denying the powerful role social media plays (and has played) in our political system. [Click below for more]
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The Presidential Transition in the Social Media Age
Sara Goodwin | Jan 19, 2017
Did you know President Barack Obama is the first “social media president?” How will social media transition once the president-elect takes over? [Click below for more]
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Streamline Your Brand: Tidy Up Your LinkedIn
Breanne Krager | Jan 18, 2017
What better way to begin the New Year by marketing a new you or simply spiffing up the old you. Let’s face it; you’re great so it’s time your LinkedIn profile reflects that. [Click below for more]
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How to Blog Well
Sara Goodwin | Jan 12, 2017
HMA's blog was recently named 50 in Feedspot’s Top 100 PR Blogs for Public Relations and Marketing Communications, but how did we get here? Sara explains. [Click below for more]
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