Now, many months later, people are finally able to understand the impact of Instagram Stories vs. Snapchat Stories as a marketing tool. I still stand by my thoughts from my previous blog post. Instagram Stories will not end Snapchat, as Snapchat is still used primarily for sharing from person to person. But Instagram Stories has definitely proven itself to be an extremely useful platform for brands.
I came across this post from Ragan that shares an infographic about the similarities and differences between Snapchat and Instagram when it comes to brand marketing, which is what prompted this follow-up blog post.
The biggest difference between Snapchat and Instagram still, I think, is the geofilters and lenses (like the dog filter you can put on your face), but for brands, I don’t think that’s a major setback. And supposedly, this feature may be coming sooner than we think to Instagram, according to the infographic. And let’s talk about all the new things Instagram Stories has added in the last few months, while I think Snapchat has remained a bit stagnant:
With that, I’ll stick by what I said in my previous blog post. @Snapchat Stories is for the individual user, @instagram Stories is for the brand.