February 16, 2018
Outdoor Business Meeting - HMA Public Relations

Effective Communications Post-Launch

Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]
February 7, 2018
Public Relations Agency

Why Should You Hire a Public Relations Agency

We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. [Click below for more]
February 6, 2018
News Releases

Do PR People Still Send News Releases?

News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
January 2, 2018

How to Create a Signature Event

Creating a signature event that eventually becomes a tradition is no small feat.  We in the PR industry, and those who provide tourism public relations, often […]
December 21, 2017
Public Relations Professionals Love Lists

Why Do Public Relations Professionals Love Lists?

Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when […]
November 29, 2017
Massage Envy

Communications in a Crisis

Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]
November 3, 2017
Pumpkin Pie and Pine Cones on Table

#FunFactFriday – November

November and Thanksgiving are synonymous with one another so it should come as no surprise that the majority of this #FunFactFriday post will focus on America’s most gratifyingly gluttonous holiday.
October 17, 2017
No (Communications) Excuses

No (Communications) Excuses

The advice Alison learned from Gloria Feldt at a women's leadership event last week is also good advice for people who are building their brands. [Click below for more]
October 11, 2017
#BookClub - Walking to Destiny - HMA Public Relations

#BookClub – Walking to Destiny

Scott recently attended the 2017 Arizona Owners Forum, hosted by the Arizona Owners Forum Council in conjunction with the Exit Planning Institute (EPI). Chris Snider, EPI’s founder and author of Walking to Destiny, a book about preparing businesses for acquisition, was the keynote speaker.
September 8, 2017
Copper Anvils

2017 PRSA Phoenix Copper Anvils Showcase Best in PR Past, Present and Future

The PRSA Phoenix chapter celebrated the 2017 Copper Anvils last night and what a time we had! Congratulations to all of this year's Copper Anvil honorees! [Click below for more]