November 26, 2019

Does your branding message ‘spark joy’?

Marie Kondo’s new e-commerce line has raised many conflicting questions about her brand which was built on the motto of “tidying up”. Follow the link to read more from Annelise about brand messaging.
November 7, 2019

Why We Do What We Do

The Golden Rule applies to business too! Once the work is done, there’s always more we can do to keep our clients happy. Read more from Autumn on how to go above and beyond our client expectations.
November 1, 2019

You should confirm, that is the answer

Autumn learned from Abbie's example and found out why it's always best to confirm appointments. Do you confirm your appointments? See why you should!
September 25, 2019

Time to look at the clock… and yes, I mean TikTok

We already know that people are on social media to catch up on news and events, so it’s no surprise effective campaigns span multiple platforms.  Thankfully, […]
September 17, 2019

The Sport of Communicating Injuries

Injuries are a part of sports.  Especially big-time sports.  But how they are communicated is vastly different from sport-to-sport. Just this past weekend, Super Bowl-winning quarterbacks […]
September 12, 2019

Where did you get that photo?

Don't make these common mistakes public relations and marketing pros are making that are landing them in legal trouble. If you are frustrated with finding the perfect photo for your brand, we made a list of the best places to find stock photos that aren’t so stock photo-y.
September 4, 2019

What is a fact sheet?

In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.
September 3, 2019

Mega-Influencers vs. Micro-Influencers

What does it mean to have social media influence? Autumn breaks down the difference between mega-influencers and micro-influencers.
August 30, 2019

I’m going to take my social media strategy to the old town road

Last week, we discovered that the average person uses social media almost two and a half hours every day.  So, it only makes sense to continually […]
August 28, 2019

What is snackable content?

Social media trends come and go, but strategies for increasing engagement have a much longer shelf life. One of my favorite strategies is “snackable content,” or […]