August 30, 2019

I’m going to take my social media strategy to the old town road

Last week, we discovered that the average person uses social media almost two and a half hours every day.  So, it only makes sense to continually […]
August 28, 2019

What is snackable content?

Social media trends come and go, but strategies for increasing engagement have a much longer shelf life. One of my favorite strategies is “snackable content,” or […]
August 26, 2019

#MediaMonday – Aly Walansky

Today’s #MediaMonday comes from Aly Walansky, a contributing writer for a dozen online publications, including Today.com, MensHealth.com and FoodNetwork.com, to name a few.
August 22, 2019

Coaches need coaching, too

I recently had the opportunity to attend the annual Arizona High School Football Head Coaches pre-season meetings. Varsity high school football coaches from across the state […]
August 19, 2019

#MediaMonday – Dale Hellestrae

For this week’s #MediaMonday – and just in time for football season – we’re introducing Dale Hellestrae, color analyst for COX YurView’s prep football broadcasts and heard weekday mornings on NBC Sports Radio.
August 9, 2019

#FunFactFriday – On this day in history

For today’s #FunFactFriday we are going to take a short journey through history, so maybe I should have titled this #FlashbackFriday instead. Either way, I’m going […]
July 8, 2019

#MediaMonday – Martha Maurer

Today’s #MediaMonday comes to us from Martha Maurer, News Director at KTAR News 92.3 FM in Phoenix. She oversees the editorial and breaking news decision-making of […]
June 26, 2019

Crisis Communications in the Social Media Age

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age.
June 25, 2019

Arizona’s Family Meet-and-Greet Luncheon

Last week, I attended a broadcast media luncheon with Arizona’s Family, put on by PRSA Phoenix. Attendees had the chance to hear from a diverse panel […]
June 20, 2019

In Brands We Trust

Edelman’s annual Trust Barometer Special Report notes that people’s expectations of brands are evolving. Learn more about key takeaways from the study.