March 21, 2019

Wild Animals Will Attack Humans

We’ve seen it time and time again that when animals do “human-like” things, it makes news. It even happens when animals do animal-like things, such as […]
March 20, 2019

PRSA Western District Conference Redux 

We are three weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than […]
March 19, 2019

Is Spotify predicting the future?

 I spend every morning listening to something on Spotify. Whether I’m streaming trending music or my favorite podcasts, Spotify is a one-stop-shop for everything I crave. […]
March 15, 2019

#FunFactFriday – Welcome to HMA!

Hi everyone! I’m Annelise Krafft, HMA’s newest account coordinator. It’s so exciting to be joining this team and getting to share my thoughts with you every […]
March 14, 2019

The Pen is Mightier than the Keyboard

As mentioned, I am a martian millennial. I grew up with technology and I evolved with social media. However, I still find myself stuck in some […]
March 13, 2019

What do employers look for on your social media?

I do a fair amount of informational interviews.  These conversations with recent or soon-to-be college graduates are a great way for them to meet with potential […]
March 12, 2019

Taking It To The Street

Public relations programming is essential to the tourism and hospitality industry.  “Build it and they will come” just doesn’t work all by itself.   A destination is […]
March 8, 2019

It’s not about the numbers

When social media first started to become an important part of a communications strategy, we spent a lot of time figuring out how to increase the […]
March 7, 2019

A Million Egos

HMA Public Relations has been involved with dozens of successful restaurant openings over the years. Projects like that are often short-term and high-energy and typically involve […]
February 28, 2019

Podcasting – the art of story

I’m teaching an intro to social media class at Phoenix College.  My students included re-careering adults, returning students and typical college-age kids. Throughout the class, we […]