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What Makes News
Scott Hanson | Mar 8, 2018
Working in media relations is fraught with challenges to determine what is – and what is not news. Scott gives examples of this in today's blog post.
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Frequently Asked Questions about Public Relations
Alison Bailin | Feb 22, 2018
Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
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How to Get Published By Forming Relationships
Rachel Brockway | Feb 15, 2018
Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. [Click below for more]
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Do PR People Still Send News Releases?
Abbie Fink | Feb 6, 2018
News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
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Whatever happened to Gawker?
Abbie Fink | Jan 25, 2018
Peter Thiel is now making an offer to buy Gawker’s remaining assets, which brings up further arguments about the importance of preserving free press. [Click below for more]
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Even #60Minutes Is Sometimes on Shaky Ground
Abbie Fink | Dec 14, 2017
During 60 Minutes' 50th anniversary show, it was revealed that some stories reported were inaccurate or incorrect. So how did the longest-running broadcast in primetime television history earn its credibility back? [Click below for more]
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Public Relations and Event Media Attendance
Rachel Brockway | Nov 30, 2017
As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. Rachel provides us with a great example of this - remember the Llama Drama of 2015? [Click below for more]
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LA Times Blacklisted by the Happiest Place on Earth
Madeleine Norris | Nov 10, 2017
In case you missed Friday’s tweetstorm from Los Angeles Times writer Glenn Whipp, Disney banned the newspaper from pre-screening all Disney films, including its most recent release Thor: Ragnarock, which came out on November 3 in the U.S. But, why? Disney KNOWS a huge population of people rely on the Los Angeles Times for movie […]
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PRSA Phoenix Media Panel
Rachel Brockway | Nov 9, 2017
Yesterday, PRSA Phoenix held its last #MediaBreakfast of 2017 at BIG YAM, The Parsons Agency. This was another successful event planned by PRSA Phoenix board members Diane Smith and Ashley Lynch.
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Cronkite Award – Recognizing Excellence in Journalism
Abbie Fink | Nov 7, 2017
Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger. writes about her experience at the Cronkite School of Journalism's awards luncheon. [Click below for more]
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State of PR 2017 with PRSA Phoenix
Rachel Brockway | Nov 1, 2017
Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.
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#MediaMonday – Allison Rodriguez
Abbie Fink | Sep 25, 2017
Allison Rodriguez is a multimedia journalist for ABC15 News, but what does she enjoy doing when she isn't chasing down stories? From favorite destinations to top music picks, Abbie's got the scoop!
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