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Rocky Mountain Emmys to Induct Six to Silver Circle Society
Alison Bailin | Aug 31, 2021
The Rocky Mountain Southwest Chapter of the National Academy of Television Arts and Sciences has chosen its 2021 Silver Circle Society inductees, each of whom will be honored at the Rocky Mountain Emmys, Nov 6. Click the link to read more about the 2021 Silver Circle Society inductees!
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What is your Pitch Sitch?
Alison Bailin | Aug 20, 2021
A majority of journalist receive pitches between 9 and 11 a.m. but only a small fraction of those pitches sent through email get a response. See how Alison breaks these numbers down.
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Is Reputation a Side Effect of PR?
Marissa Baker | July 8, 2021
In a successful campaign, PR pros act as the messenger by listening to the brand, crafting newsworthy content and sharing it with the right audience. This strategic communication builds a stronger bond between the brand and its stakeholders. Many may wrongfully reduce this down to damage control or story spinning when in actuality, reputation management is one of the pillars of PR. Hear more from Marissa Baker.
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How to Win During the Summer Slow Down
Autumn Jarrett | June 29, 2021
With summer here, securing a media win for your client can be challenging. Find out how to beat the heat and stay winning with the media with Autumn Jarrett.
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How Can I Make the Media’s Lives Easier?
Alison Bailin | June 16, 2021
If you are looking to set yourself apart from the other PR pros and increase your chances of getting a story covered you must first interact with the media successfully. Find out how to get your media interactions right the first time with Alison Bailin.
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How to Build an Effective Media Database
Scott Hanson | June 15, 2021
If you are looking to tell a story, you must know who to reach. Learn more about FINDERBINDER AZ, the most comprehensive media directory in Arizona.
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How Journalists Must Prepare For The Squeaky Wheels
Scott Hanson | June 1, 2021
A new report says it is “necessary” to better prepare journalism students for the realities of increasingly “vile” online abuse they could face. Hear more from Scott Hanson.
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How do you avoid March Media Madness?
Alison Bailin | Mar 24, 2021
Given the number of upsets in this year’s NCAA March Madness Basketball Tournament, we thought it was a good time to share some of advice our media friends and colleagues have provided us on how not to UPSET THEM when pitching.
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Creating Content to Gain More Coverage
Marissa Baker | Mar 9, 2021
Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business? Some successful businesses hire a PR agency like HMA […]
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How to Find More Creativity in your Pitch
Marissa Baker | Mar 5, 2021
How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […]
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Traffic Reports Take a Detour
Scott Hanson | Mar 2, 2021
Among the many, many changes brought on by the pandemic has been people’s commutes to-and-from work. At HMA Public Relations, commuting is a thing of the past as our staff is now working remotely. We are one example of how traffic in the Valley has changed and now, how it is reported. Each of the […]
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Have we seen the end of local news?
Abbie Fink | Aug 5, 2020
We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. Follow the link to read more about how our newsrooms have been impacted over time.
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