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What Strategies Are Involved in an Influencer Marketing Campaign?

What Strategies Are Involved in an Influencer Marketing Campaign?

 |  Nov 28, 2023

After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!

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PRSA’s Code of Ethics

PRSA’s Code of Ethics

 |  Sep 28, 2023

Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.

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Is There a Right Way to Collaborate?

Is There a Right Way to Collaborate?

 |  Sep 7, 2023

Collaboration can make your team stronger and help open the discussion to new perspectives. Rayna Burgett outlines the six essential practices to creating a collaborative environment in this blog post. Read more!

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How Events Can Create Opportunities for Clients

How Events Can Create Opportunities for Clients

 |  June 15, 2023

By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.

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What Is AI’s Code of Ethics?

What Is AI’s Code of Ethics?

 |  June 14, 2023

Just as PR pros abide by a code of ethics, Rayna Burgett agrees in that there should be a code of ethics for AI as well. Read more in this blog post with insights from PRSA webinar, “The Intersect of AI and Public Relations.”

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Don’t Feed the Trolls

Don’t Feed the Trolls

 |  May 5, 2023

By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.” Abbie Fink shares the warning signs that you're dealing with an online troll and covers how to respond following a presentation from Jon Goldberg of Reputation Architects.

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How Can Nonprofit Organizations Tell Inclusive Stories?

How Can Nonprofit Organizations Tell Inclusive Stories?

 |  May 4, 2023

Every word counts and when telling inclusive stories, it’s important to use language that both values and prioritizes people. Justin Liggin shares the significance of inclusive language after attending a PRSA presentation from DEI expert Amira Barger. Read more!

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Change Your Story, Change the Impact

Change Your Story, Change the Impact

 |  Apr 28, 2023

Telling a story, whether our own or those of others, is a great responsibility. We owe it to ourselves and those around us to make it as impactful as possible. Read more from Abbie Fink in today's blog post, drawing insight from the PRSA Western District Conference.

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How Do I Navigate the Ethical Landscape of PR?

How Do I Navigate the Ethical Landscape of PR?

 |  Mar 29, 2023

Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!

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Where Have Our Ethics Gone?

Where Have Our Ethics Gone?

 |  Mar 15, 2023

One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.

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2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

 |  Jan 25, 2023

In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”

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PRSA Phoenix Honors the Best of the Best

PRSA Phoenix Honors the Best of the Best

 |  Sep 30, 2022

The PRSA Phoenix chapter celebrated the best of the best in public relations campaigns and strategies at its annual Copper Anvil awards. Read more on the event and its honorees in this post from Abbie Fink.

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