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What Social Media Missteps Should You Avoid?
Annelise Krafft | Feb 25, 2020
It’s #TipTuesday! Check out these tips from Annelise for how to keep your followers engaged on your social posts. Are you guilty of any of these common social media missteps?
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#MediaMonday – Terry Tang
Marissa Baker | Feb 24, 2020
Today’s #MediaMonday features Terry Tang of The Associated Press’ Phoenix bureau, where she covers everything from spot news to race/ethnicity issues to lifestyle. She also serves as president of the Arizona chapter of the Asian American Journalists Association.
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Why Nostalgia Marketing Works
Autumn Jarrett | Feb 21, 2020
Have you seen these recent marketing campaigns? Autumn noticed the nostalgia marketing trend pulls on the emotions of millennials in a different way. Follow the link to read more!
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Pitching Diverse Stories to the Media
Annelise Krafft | Feb 20, 2020
We all have different stories and different experiences. Learn more from a recent PRSA Phoenix and AZABJ luncheon that explored how to pitch diverse stories.
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Lessons Learned While Networking
Marissa Baker | Feb 19, 2020
How do you create meaningful connections? Marissa shares her thoughts from a recent networking experience. Click the link to read!
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Sweet Sixteen
Alison Bailin | Feb 18, 2020
Alison is celebrating 16 years at HMA by sharing 16 tips she's learned in her time here. Read more to help us celebrate her Sweet Sixteen!
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How to make the most of Valentine’s Day
Annelise Krafft | Feb 14, 2020
Roses are red, violets are blue, Happy Valentine’s Day from HMA to you! Want to share the love on social media but not sure how? We’ve got you covered like a strawberry in chocolate! Click here for creative last-minute Valentine’s Day posts.
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How can I improve my content marketing?
Marissa Baker | Feb 13, 2020
Have you joined in on the #BroomstickChallenge yet? While you’re trying to balance your broom to stand on its own, check out the impact of these other viral trends.
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What are soft skills?
Autumn Jarrett | Feb 12, 2020
Do you know which cereal you are and why? You should. Learn more about soft skills and how Autumn thinks you should always expect the unexpected when it comes to interviews.
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Is Local TV News Becoming A Morning Radio Show?
Scott Hanson | Feb 11, 2020
Scott is noticing the polished, professional evening news he once knew is taking on the same characteristics of a morning radio show. Learn more about how local TV news is evolving.
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#MediaMonday – Cassie Hepler
Alison Bailin | Feb 10, 2020
Today’s #MediaMonday comes to us from Cassie Hepler, the owner and publisher of lifestyle and travel blog ExplorewithCassie.com, multi-media journalist and signed actress and model.
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The Target Effect
Autumn Jarrett | Feb 7, 2020
After a recent shopping trip, Autumn has learned how to improve her communication efforts by modeling Target's marketing strategy. Click the link to read more!
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