Happy Valentine’s Day! It seems that the average consensus among people is that they either adore this celebration of love or completely reject the “Hallmark holiday.”
I have a soft spot for Valentine’s Day, as I grew up celebrating it every year with my family. My parents have always been my Valentines, buying little trinkets, heart-shaped candy and themed cards to celebrate their love for my siblings and me.
Apparently we’re not alone in this celebration. According to the National Retail Federation, more than five in 10 people have made plans to celebrate the holiday this year. In fact, this year we are seeing record spending for Valentine’s Day, with consumers planning to spend an average of $196.31 (up 21% from last year’s report of $161.96) on their loved ones. Overall, spending is expected to total $27.4 billion, which is up 32% from last year’s record $20.7 billion.
As a PR pro, how do you make the most of Valentine’s Day? PR Daily thinks you can take advantage of the holiday, even at the last minute, by engaging with your audience on social media. Here are a few ideas to show your followers some love.