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“What is…” Wednesday – What are the five deadly sins of communicating in a “digitoral era”?
Katie Snyder | Aug 22, 2012
Everyone can tell a story or sell a product but becoming a modern-day marketer requires communicating a message in a compelling manner. I recently read the book Winning the Story Wars by marketing master, Jonah Sachs, who has been featured by dozens of media outlets ( CNN, New York Times and Fox News […]
READ MORE#MediaMonday – Tim Hattrick
Scott Hanson | Aug 20, 2012
Each Monday, we are posting a blog to help our readers get to know the media just a little bit better. With a TWIST! No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think […]
READ MORE“What is…” Wednesday – What is the Thought Revolution?
Scott Hanson | Aug 15, 2012
Not sure how Thought Revolution: How to Unlock Your Inner Genius by William A. Donius ended up on my desk. But it did – so I read it. Donius was a successful corporate climber, but wasn’t happy with his personal life, including relationships, creativity and his own fears. He used what’s called “intuitive […]
READ MORE#MediaMonday – Terri O
Alison Bailin | Aug 13, 2012
OMG! Terri O – MG, to be more precise. So happy to see the one and only Terri O starting her new gig on Sonoran Living this morning. As such, it was only fitting to ask her to be today’s #MediaMonday to celebrate! So, Terri O – what do you want to tell the blogosphere […]
READ MORE#MediaMonday – Fields Moseley
Scott Hanson | Aug 6, 2012
Each Monday, we are posting a blog to help our readers get to know the media just a little bit better. With a TWIST! No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think […]
READ MOREBig Mouths, Unite!
Alison Bailin | Aug 2, 2012
Andy Cohen and I have two very major things in common – a passionate love for the evil magic tube known as the “television” and big mouths. And just like Cohen, my love for television has honestly helped me in my communications career, while my big mouth has gotten me into trouble. In […]
READ MORE#MediaMonday – Pitching Television
Katie Snyder | July 30, 2012
Last week, I had the pleasure of attending my first ever PRSA media breakfast which was all about the do’s and don’ts of pitching the media. Unlike other media breakfasts, this event was hosted at night (AKA happy hour). The panelist included producers and reporters Nicole Crites, reporter/anchor for CBS 5, Yasmeen […]
READ MORE#MediaMonday – Scott Hanson
Scott Hanson | July 23, 2012
Alison here in our office is counting the days until Friday – when she joins some of her favorite Valley media including Mike Jurecki, Ron Wolfley and Kent Sommers at Cardinals Camp. Like these trusty media vets, Alison will have her reporter’s hat on, covering all of the most fabulous things to do, see and eat in […]
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Olympiad: Just Another Day For PR Pros
Scott Hanson | July 19, 2012
With the Summer Olympics on the horizon, it reminded me about how the events of the games translate into what PR professionals do every day. Here’s a brief guide: Olympic Trials – capabilities presentations. Opening Ceremonies – the first client meeting. Parade of Nations – the thought that goes through your mind when you receive […]
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A Tip for Tuesday – Forget about the “tool” and figure out the strategy
Abbie Fink | July 17, 2012
I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th. Nothing has transformed our ability to communicate our messages like social media. Sure, being able to fax a document was pretty handy and certainly the ability to share information via email made getting the information out much easier […]
READ MORE#MediaMonday – Mike Lamp
Scott Hanson | July 16, 2012
Today’s #MediaMonday comes to us from Mike Lamp, morning host and news producer for Colorado Public Radio’s statewide news service, airing NPR and Colorado news from CPR’s studios in Denver. He moved to Colorado in 2000, from KNAU-FM, the NPR station in Flagstaff. He has to get up early. I first met Mike […]
READ MOREA Tip for Tuesday – The 11 Laws of Likability
Stephanie Lough | July 10, 2012
You know you work in public relations when you pick up a book called The 11 Laws of Likability (ugh, hate that spelling) and assume it’s a social media marketing book. In actuality, Michelle Tillis Lederman’s book is about the bigger picture – being liked in all aspects of life. Upon this realization, I put […]
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