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Cross-Channel Marketing for Businesses
Justin Liggin | Feb 1, 2024
Is a cross-channel marketing the right fit for your business goals? From news coverage to social media series to influencer partnerships, discovery how a consistent cross-channel approach can benefit your business in this post from Justin Liggin.
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#MediaMonday – Abby Petersen
Alison Bailin | Jan 29, 2024
Happy #MediaMonday! Meet Abby Petersen of Frontdoors Media in our latest feature, where the digital editor and production coordinator shares how she got her start in media, the content she is looking for, fun facts and more. Check it out!
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What Is at the CORE of Your Communications Strategy?
Abbie Fink | Jan 25, 2024
Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.
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#MediaMonday – Cameron Martinez
Justin Liggin | Jan 22, 2024
Happy #MediaMonday! Check out this media feature from our Public Relations Global Network partner, Fearey. The agency in Seattle recently caught up with Cameron Martinez, a reporter with Anacortes American. Learn more in this post!
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How Can My Business Benefit from Content Marketing?
Justin Liggin | Jan 18, 2024
Content marketing has become a vital marketing aspect for businesses in the evolving digital age. Discover how high-quality and consistent content can amplify your unique voice to the world and help meet a wide range of business goals in this post from Justin Liggin.
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What Are the 4Ps of Communication
Abbie Fink | Jan 12, 2024
Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!
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What Are Your PR Objectives?
Justin Liggin | Jan 10, 2024
Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.
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#MediaMonday – Hannah Lutz
Justin Liggin | Jan 8, 2024
It's time for another #MediaMonday! Meet reporter Hannah Lutz of Automotive News in this post from our Public Relations Global Network partner, Bianchi Public Relations. Discover some of the top stories she is covering and her best advice for PR professionals here.
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What Do Global Communications Experts Predict in 2024?
Justin Liggin | Jan 5, 2024
It's 2024 and the global communications experts of the Public Relations Global Network have shared their insights into what's to come this year including advancements in AI, event-planning, sustainability and more. Take a look!
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What is User-Generated Content?
Justin Liggin | Jan 4, 2024
Brands are connecting with loyal customers and building trust with the help of user-generated content, (UGC), on social media. Learn more about UGC and how brands can leverage this strategy effectively in this post from Justin Liggin.
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Edible Mascot Marks a New First in Marketing
Justin Liggin | Jan 3, 2024
This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!
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Happy Holidays from HMA!
HMA Public Relations | Dec 26, 2023
HMA wishes you and your loved ones a joyful holiday season and a prosperous New Year. Please note that HMA will be closed this week to return on Jan. 3, 2024. Thank you for a fantastic year!
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