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What Is Opening Day?
Scott Hanson | Apr 1, 2021
It’s “Opening Day!” For baseball fans, it means the beginning of the Major League Baseball season. What does Opening Day look like in PR?
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#WhatisWednesday – What is the Value of Email Marketing?
Marissa Baker | Mar 31, 2021
When you receive hundreds of emails a day, how do you choose which ones to read? Learn from Marissa the value of email marketing....
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What Lessons Can We Learn from La La Land?
Alison Bailin | Mar 30, 2021
It’s a big week in my world. On April 1, not only does Top Chef return for a new season, but Law & Order: SVU welcomes back Detective Elliott Stabler after 10 long years. In honor of two of the most iconic shows of the past 20 years celebrating major milestones this week, here are just a few lessons I’ve learned and applied to my work in PR from each.
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#MediaMonday – Samuel Burke
Scott Hanson | Mar 29, 2021
Today’s #MediaMonda comes to us from the United Kingdom, via Guadalajara, Mexico, and Central Phoenix. It’s from three-time Emmy Award winner Samuel Burke! Click the link to learn more about him!
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#FunFactFriday – What is April Fools’ Day
Autumn Jarrett | Mar 26, 2021
As March comes to an end and we’ve marked the one-year anniversary working from home, that also mean April Fools’ Day is on the horizon. Every year, we anticipate April Fools’ pranks from our friends, family and even our favorite brands. Some pranks go down as the best in history, while others leave brands in […]
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How to Smoothly Transition Back to “Normal”
Marissa Baker | Mar 25, 2021
With vaccinations more readily available, we are starting to see a shift to another “new normal.” So what does this new normal look like for businesses?
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How do you avoid March Media Madness?
Alison Bailin | Mar 24, 2021
Given the number of upsets in this year’s NCAA March Madness Basketball Tournament, we thought it was a good time to share some of advice our media friends and colleagues have provided us on how not to UPSET THEM when pitching.
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How to Build a Crisis Management Strategy for Social Media
Justin Liggin | Mar 23, 2021
Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.
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#MediaMonday – Brooke Hoover
Scott Hanson | Mar 22, 2021
Today’s #MediaMonday comes to us from Brooke Hoover, one-third of The Tim, Ben and Brooke Show heard every weekday morning on 102.5 KNIX in Phoenix. Click the link to learn more about Brooke!
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Will Old Fashioned Media Relations Ever Return?
Scott Hanson | Mar 19, 2021
Technology has been changing the way we can access information. Learn how PR pros can use this to their advantage.
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Why You Need an Effective Social Media Strategy
Autumn Jarrett | Mar 18, 2021
At HMA, we stress the importance of staying consistent in your brand’s messaging in all communications that go out to the media, but we also echo this message to our clients when it comes to their social media channels. When strategizing with clients, I have often heard Abbie explain that social media should be included […]
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What Does the Future Look Like for Event Marketing?
Justin Liggin | Mar 17, 2021
Event-planning is a big part of public relations and here at HMA, part of what we do lies in hosting successful events for clients whether they are large-scale or intimate. The HMA Team also regularly shares our thoughts on events on our blog as we discuss what we have learned from the many virtual events […]
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