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How to Grow Your Brand on Facebook
Abbie Fink | Feb 2, 2022
With an estimated 2.9 billion monthly active users, Facebook provides brands the opportunity to grow their business with a wide variety of tools. Learn more in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
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Why is Nostalgia an Effective Marketing Tactic?
Alison Bailin | Feb 1, 2022
Effective use of nostalgia in marketing communications doesn't just make you think about something; it makes you feel something. Read more from Alison Bailin on nostalgia in marketing.
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#MediaMonday – Colton Shone
Scott Hanson | Jan 31, 2022
Today's #MediaMonday comes to us from Colton Shone, the morning news anchor at KOB 4 in Albuquerque, New Mexico. Learn more about the award-winning journalist and how he got his start in Arizona.
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How Do I Send a Press Release?
Alison Bailin | Jan 28, 2022
How are you sending your press releases in 2022? Find out the best practices for your next release with Alison Bailin in our PR Toolkit series.
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Are You Creating Landing Pages?
Justin Liggin | Jan 27, 2022
Landing pages are the perfect addition to your next PR campaign. Find out the purpose of the landing page and what you should be including in yours with Justin Liggin.
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What Have You Done for Me Lately?
Abbie Fink | Jan 26, 2022
What you spend on public relations should be considered an investment in your brand and a revenue generator. Read more from Abbie Fink on the role of PR and the importance of measuring its results.
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How Can You Create Brand Fans?
Justin Liggin | Jan 25, 2022
Having fans isn’t exclusive to football teams and rock bands. Find out how to create loyal brand fans and long-lasting relationships with Justin Liggin.
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#MediaMonday – Heidi Goitia
Scott Hanson | Jan 24, 2022
It's that time again, #MediaMonday is back! Learn more about Emmy-award winning journalist, producer, and speaker Heidi Goitia in today's post.
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How Important Are Team Players?
Scott Hanson | Jan 21, 2022
Lessons learned from team sports can be life-changing. Learn more about the importance of team players and the connection to PR with Scott Hanson.
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How Do I Promote My Brand’s Leadership?
Alison Bailin | Jan 20, 2022
Developing a strategic communications campaign for your executive leadership is a main way to elevate a brand or business. Read more from Alison Bailin in today's post.
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Grow Your Brand on LinkedIn
Abbie Fink | Jan 19, 2022
Whether you want to make new connections or generate business leads, LinkedIn is the perfect addition to your digital marketing strategy. Find out how to use the platform to grow your brand in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
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What are the Benefits of Storytelling?
Justin Liggin | Jan 18, 2022
Everyone loves a good story. Find out how to tell the story of your brand or business and connect with audiences with Justin Liggin.
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