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How Are News Organizations Innovating?
Scott Hanson | Mar 21, 2023
With many news outlets struggling to stay afloat, organizations have been busy coming up with innovative ways to distribute news and appeal to the younger generations. Find out more on their efforts in this blog post from Scott Hanson.
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#MediaMonday – Colton Krolak
Alison Bailin | Mar 20, 2023
It's time for another #MediaMonday feature! The latest comes to us from Colton Krolak, a reporter for KTAR FM. Learn more on how he got his start in the media, the type of story pitches he is looking for and fun facts in this post.
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Are You Optimizing Your News for SEO?
Justin Liggin | Mar 17, 2023
When paired with good SEO choices, your news release can have a better chance at success and public attention online. Find out how to optimize your news for search engines in this post from Justin Liggin.
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How Do I Write a Compelling Bio?
Alison Bailin | Mar 16, 2023
Whether it is for a brand website, new business development or award opportunity, a professional bio is necessary. Alison Bailin shares her tips on crafting a compelling bio in this blog post. Read more!
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Where Have Our Ethics Gone?
Scott Hanson | Mar 15, 2023
One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.
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Impressions vs. Reach vs. Engagement…What’s the Difference?
Rayna Burgett | Mar 14, 2023
Do you know what separates impressions from reach and engagement and how these factors impact your marketing campaigns? Rayna Burgett talks all about it in her latest blog post. Check it out!
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#MediaMonday – Michelle Beaver
Scott Hanson | Mar 13, 2023
Michelle Beaver is the editorial director of the national medical publication EndoPro Magazine and the founder and director of the Arizona chapter of PEN America. Meet Michelle in our latest #MediaMonday feature!
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What is Sunshine Week?
Scott Hanson | Mar 10, 2023
Next week marks Sunshine Week, which aims to promote open government and shine light into government secrecy. Scott Hanson shares more on the fight for governmental accountability and how SPJ's Sunshine Awards plays a part in this blog post.
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How is PR Different from Advertising?
Rayna Burgett | Mar 9, 2023
While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!
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How Do I Become Excellent at Public Relations?
Alison Bailin | Mar 8, 2023
Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!
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What Should I Post on Social Media?
Justin Liggin | Mar 7, 2023
From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post!
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#MediaMonday – Jean Clare Sarmiento
Scott Hanson | Mar 6, 2023
It's time for another #MediaMonday! The latest feature comes to us from Jean Clare Sarmiento, digital editor at KJZZ, Phoenix’s NPR station. Meet Jean Clare, discover how she got her start in journalism and find out more on her current role in this post.
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