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Youtility – Be Helpful and Not "Hypeful"
I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]
READ MORE#MediaMonday – Troy Barrett
It’s a bird… Today’s #MediaMonday comes to us from Troy Barrett, who has recently returned to Phoenix and is a helicopter-reporter/photographer for KNXV ABC15. Over the years Troy has worked in television news, primarily as a weather forecaster, anchor and reporter at stations in Oregon, Texas and Washington State. So, Troy, time to share! What […]
READ MORETop 10 Reasons YOU Have a (NOT) PR Problem
All too often, we see celebrities who have built brands for themselves get into major crisis communications situations for one reason or another (or many). And, when in crisis mode, the media all all all too often refer to the situation as a PR Problem, sometimes joking the PR team behind said celebrity should be […]
READ MORE#MediaMonday – Marlene Montanez
Today’s #MediaMonday comes to us from Marlene Montanez, editor of 202 Magazine. 202 Magazine is a full-color glossy community lifestyle publication providing inspiration for East Valley residents in the cities of Chandler, Gilbert, Mesa and Tempe, including the communities of Ahwatukee, Ocotillo and Queen Creek. So, Marlene, time to share! What do you want to […]
READ MORE#MediaMonday – Mary Hudetz
HMA has worked for more than two decades with tribal governments throughout the Southwest in helping them reach their communications goals. It is often very rewarding and meaningful work that we are quite proud of. Today’s #MediaMonday comes to us from Mary Hudetz, vice president of the Native American Journalists Association (NAJA) and West Desk […]
READ MORE#MediaMonday – Mark Asher
I’ve never been accused of being a “girly girl.” In fact, I take great pride in the fact that I know more about NBA Playoff stats (where Lebron has proven in recent weeks that he will never match Mike – bwahahahaha) and the Notre Dame Fighting Irish’s on-going football team woes, than I do about […]
READ MORE#MediaMonday – Royal Norman
Friday was the first official day of summer, so we thought it would be appropriate for today’s #MediaMonday to be from someone who has some in-depth knowledge about Arizona’s weather, Royal Norman of KTVK-TV, Arizona’s Family’s chief meteorologist. He works weekday nights, appearing on “Good Evening Arizona” and “3TV News at Nine.” When he started […]
READ MORE#MediaMonday – Jeremy Stevens
Fun fact – HMA’s own Scott Hanson was once an ace television reporter. It’s true – and it was in the 1980s, so he did it with a PERM! (think Mr. Brady in the later years of the Brady Bunch). Much like our Mr. Hanson, we have another ace television star in our midst – […]
READ MORE#MediaMonday – Hannah Hayes
Oh, how we love AZ Big Media! Not only does it publish some of our favorite magazines (including AZRE, Ranking Arizona, Experience AZ, Arizona Business, to name a few) and host some of our favorite events (like Arizona’s Most Admired Companies, People to Know, Healthcare Leadership Awards and Fifty Outstanding Women in Arizona Business), it […]
READ MORE#MediaMonday – Bret McKeand
Bret McKeand, president of the Arizona operations of Independent Newsmedia, Inc. USA, recently received The Order of the Silver Key Society from the Society of Professional Journalists’ Valley of the Sun Chapter. The award pays tribute to journalists from any medium with at least 25 years of experience in the state of Arizona (consecutive or cumulative) […]
READ MORE#MediaMonday – SPJ First Amendment Awards
The Valley of the Sun Chapter of the Society of Professional Journalists has recognized some of the top journalists in Arizona with its annual awards – spotlighting some of the best in the industry. The First Amendment Award honors published or broadcast work in 2012 that involved significant reliance on public records and open meetings. […]
READ MORE#MediaMonday – Sharing is Caring
We at HMA Public Relations pride ourselves on our media relationships. We’ve had the pleasure of profiling a lot of media professionals in our #MediaMonday blog series over the past three years with nearly 140 individuals and publications featured. We also own FinderBinderAZ, a top database of Arizona media contact information. Another thing we love […]
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