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Media Training Outliers

 |  Jan 10, 2013

As most of you know, Abbie was recently featured on ESPN! Her insight was brilliant – focused on how those “boring” sound bites from athletes are really just them hitting their message points in sometimes-emotional moments. If you missed it, click here. Anyhow, I agree with her concepts wholeheartedly, especially today with morality and social […]

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Abbie in ESPN, Alison in Hysterics

 |  Jan 8, 2013

Yesterday, two things happened – neither of which I thought would happen in a million years. First – my Notre Dame Fighting Irish made it to the BCS Title Game, less than two years before the silly system goes away in favor of a playoff system. While so excited for the appearance and undefeated regular […]

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#MediaMonday – David Fitzsimmons

#MediaMonday – David Fitzsimmons

 |  Jan 7, 2013

For many of us, the editorial cartoons are a must-see, whether they are in a student newspaper, a local daily or an international publication.  It’s a place where the First Amendment is showcased on a daily basis.  It’s where news, politics, irony, humor and art come together. Today’s #MediaMonday comes to us from David W. […]

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#MediaMonday – Flo Eckstein

#MediaMonday – Flo Eckstein

 |  Dec 10, 2012

Happy Hanukkah!  Today’s Media Monday is Flo Eckstein, publisher of the Greater Phoenix Jewish News.  Truth be told, I’ve known about the paper for 40 years.  The Jewish News is the number-one resource for news about the Jewish community in the Valley.  So even before I was a public relations professional, I was pitching stories […]

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#MediaMonday- Margo Papke

#MediaMonday- Margo Papke

 |  Dec 3, 2012

Today’s #MediaMonday comes from one of our favorite gals Margo Papke. This media lover got her start producing news at ABC15 and now she’s the producer at Sonoran Living. I got to work with this lovely lady for the first time recently and learned that our love for media isn’t the only thing we have […]

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Bloggers Behind Black Friday Business

Bloggers Behind Black Friday Business

 |  Nov 26, 2012

Welcome back! Assuming you survived Thursday’s food binge, you may have been one of the millions of people to participate in Black Friday, the notorious day-after-Thanksgiving-sales named for putting companies’ profit in the “black” at the cost of a few unruly mobs. Black Friday shoppers spent $11.2 billion, a record $1 billion of which was […]

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#MediaMonday – Jessica Parsons

#MediaMonday – Jessica Parsons

 |  Nov 19, 2012

Once upon a time—okay, in the mid-90s—there was a KTVK-3TV producer named Jessica Parsons. Enter music: A Space Odyssey, married to her own prince charming and fellow co-worker, Jeffrey… and life was good. Two moves, one child and three dogs later…she still has that great sense of humor, big smile and fabulous fashion sense most […]

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#MediaMonday- Tonja Greenfield

#MediaMonday- Tonja Greenfield

 |  Nov 12, 2012

Each Monday, we are posting a blog to help our readers get to know the media just a little bit better. With a TWIST! No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it […]

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#MediaMonday – Ashley Goelitz

 |  Nov 5, 2012

It’s that time of the week again! Every Monday, HMA introduces you to a member of the media – the new and the seasoned – that keep our local and national news gears turning. Today, that person is Ashley Goelitz, Saturday morning producer for Fox 10. So, take it away, Ashley! What do you want […]

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#MediaMonday – Kirk Kern

 |  Oct 29, 2012

    Fun fact – I got my start in copywriting for magazines from Mr. Kirk Kern back in 2004 or 2005. I was working around the clock, trying to pitch the story of WalkAmerica and the March for Babies to the masses. Kirk was living in Las Vegas, but publishing 101 North Magazine in […]

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#MediaMonday – New Hall of Famers

 |  Oct 22, 2012

    The Arizona Broadcasters Association has inducted three new members into its Hall of Fame. The trio, Linda Turley, Brian Jeffries and Tom Chauncy II, joined more than 75 others who have received the prestigious honor. In 1981, Turley became the first female co-anchor of the nightly news at KPHO-TV, Channel 5.  I had […]

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#MediaMonday – Blanca Esparza-Pap

 |  Oct 15, 2012

    You know her. You love her. Today’s #MediaMonday focuses on a gal beloved by the local PR, civic and fellow broadcast community – 3TV’s Blanca Esparza-Pap. A calming force for good, this multi-tasking momma to a four-year-old harnesses her powers of organization and enthusiasm as the community relations manager for 3TV, effectively utilizing […]

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