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Are you an outlier?

Are you an outlier?

 |  Apr 17, 2013

One of my favorite authors of all time is Malcolm Gladwell. He has written a few books you might have heard of including Blink, The Tipping Point, Outliers and What the Dog Saw. While all of them have concepts or ideas that apply can apply to public relations, for this blog I decided to discuss […]

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The Whole Kitten Caboodle

The Whole Kitten Caboodle

 |  Apr 12, 2013

Yesterday, my world was shattered when Abbie noticed I used the phrase “the whole kitten caboodle” in a blog post. At first, I thought she – a clear dog person –  was just giving me, “a clear kitty person” a hard time, as so many of you dog lovers do. (Ahem!). But, apparently the phrase […]

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Get Wack(er)ed Out with Us!

Get Wack(er)ed Out with Us!

 |  Apr 11, 2013

As most of you know, the team at HMA has been working hard to help plan and promote the PRSA Western District Conference, which is coming to the Valley for the first time in decades next week. In fact, our own Abbie S. Fink is co-chair of the whole kitten caboodle with PR buddy, Michelle […]

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#MediaMonday – Marc Buckhout

#MediaMonday – Marc Buckhout

 |  Apr 8, 2013

The Valley really is the smallest “big city” of all time. Get this: For the past several years, I have not only been pitching the Foothills Focus, which is a popular weekly newspaper covering all things in Anthem, Black Canyon City, Carefree, Cave Creek, Desert Hills, New River, north Phoenix and north Scottsdale, on a […]

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#MediaMonday – The Tishin Update Edition

#MediaMonday – The Tishin Update Edition

 |  Mar 25, 2013

In September 2011, we profiled proud Arcadian media gal Tishin Donkersley about her life, work and everything in between as part of our regular #MediaMonday profile series. It was a match made in heaven for us and Tishin, as everyone at HMA became quick friends with the then-Green Living AZ editor. Today, we are pleased […]

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#MediaMonday – Terrance Thornton

#MediaMonday – Terrance Thornton

 |  Mar 18, 2013

The Valley is nothing if not segmented — and then segmented within its segments. Take Scottsdale, for example. There’s Old Town, Arcadia, North Scottsdale, etc. Or what about the Southeast Valley? There’s Chandler, but also San Tan, Gilbert, Mesa, Tempe, and so on. Don’t even get me started on the Phoenix/Ahwatukee/Central Corridor/Downtown/Desert Ridge/West Side segmentation. […]

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#MediaMonday – Brett Fera

#MediaMonday – Brett Fera

 |  Mar 4, 2013

Today’s #MediaMonday takes us East…to the East Valley, that is. Brett Fera recently assumed the position as managing editor of East Valley Tribune, the Valley’s second-largest paper and all-things Mesa, Gilbert, Chandler, Tempe, Queen Creek as well as state-wide and national news.     He moved to Arizona for college, leaving Los Angeles in his rear-view […]

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#MediaMonday – Dave Cherry

#MediaMonday – Dave Cherry

 |  Feb 25, 2013

Have you ever felt like you needed an advocate? Today’s #MediaMonday comes from Dave Cherry, who recently joined CBS 5 in Phoenix as the station’s CBS 5 Advocate.  Through his on-air advocacy work in 2011 for his previous station, KPNX-TV, Dave and his team were able to help consumers save more than $1 million. He […]

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As They See ‘Em – A Fan’s Travels in the Land of Umpires

As They See ‘Em – A Fan’s Travels in the Land of Umpires

 |  Feb 12, 2013

Bruce Weber has been with The New York Times in various editorial positions since 1986. He took some time off from the newsroom’s daily grind a few years ago to research and write As They See ‘Em, A Fan’s Travels in the Land of Umpires.  Weber immersed himself in the highly scrutinized and grossly misunderstood […]

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#MediaMonday – Doug Meehan

#MediaMonday – Doug Meehan

 |  Feb 11, 2013

Every Monday, HMA introduces you to a member of the media – the new and the seasoned – that keep our local and national news gears turning. Today we hear from Doug Meehan who has just relocated 2,700 miles to Phoenix from Boston and is a new anchor at 12 News Today! In Boston Doug […]

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#MediaMonday – Cynthia Sassi

#MediaMonday – Cynthia Sassi

 |  Feb 4, 2013

Happy Monday! To kick off each week, we profile a member of the media to help our readers get to know him or her a little better – but with a TWIST! Rather than talk beats and story bites, we ask our spotlights to share little known facts and tidbits you won’t find anywhere else! […]

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When Sports Players “Meltdown”

When Sports Players “Meltdown”

 |  Jan 23, 2013

I was watching the Australian Open last night and I all I can say is that I am highly disappointed. In what started out as a great match between Serena Williams and Sloane Stephens quickly turned into something that Serena should be ashamed of. Being a “tennis player” myself I can understand the frustration and […]

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