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Advertorials Are Not Dead
Scott Hanson | Jan 23, 2018
Advertorials are definitely not dead. Obituaries are essentially advertorials in that you have to pay for their placement and now they're larger than life! [Click below for more]
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#MediaMonday – Ozzy Mora
Alison Bailin | Jan 22, 2018
Today’s #MediaMonday comes to us from Ozzy Mora, a digital multimedia journalist and social media producer for 12 News. Find out what kind of stories she's interested in! [Click below for more]
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Volunteering – No Pain, No Gain
Rachel Brockway | Jan 19, 2018
Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time and talents” to those that we feel need it most. I love that the leadership at HMA Public Relations also supports this for all employees. Abbie actually wrote a […]
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Should a brand take a stand on sensitive topics?
Abbie Fink | Jan 18, 2018
A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. [Click below for more]
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Have Some Words Become Meaningless?
Breanne Krager | Jan 17, 2018
Have you ever said a word over and over again it begins to lose meaning? This same concept can be applied to our writing styles, too. [Click below for more]
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What Are Ceremonial Special Events?
Scott Hanson | Jan 16, 2018
We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. [Click below for more]
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#MediaMonday – Niki D’Andrea
Alison Bailin | Jan 15, 2018
Niki D'Andrea has been with the Times Media Group for nearly a year--her anniversary is tomorrow! Read today's #MediaMonday to learn more about her and how she likes to be pitched! [Click below for more]
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#FlashbackFriday – How to Blog Well
Breanne Krager | Jan 12, 2018
HMA's blog has once again ranked in Feedspot’s Top 100 PR Blogs for PR and Marketing Communications so we figured a #FlashbackFriday was in order! [Click below for more]
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Facebook Plans to Focus on Issues Including Fake News
Rachel Brockway | Jan 11, 2018
Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. [Click below for more]
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H&M Under Fire
Breanne Krager | Jan 10, 2018
H&M will be needing more than just an apology to get past their advertisement disaster. This is where crisis control led by a good PR team comes into play. [Click below for more]
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#TipForTuesday – What is Leadership?
Abbie Fink | Jan 9, 2018
Our #TipForTuesday is back every second Tuesday of the month! Be sure to tune into these posts, which we're calling "What Is Leadership." [Click below for more]
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#MediaMonday – Ali Dugaw
Alison Bailin | Jan 8, 2018
Meet Ali Dugaw, segment producer for 3TV's Good Morning Arizona and today's #MediaMonday guest. What's the best way to pitch her? You'll have to read to find out! [Click below for more]
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